With 90 percent of American adults owning a cell phone and almost 60 percent owning a smartphone, the mobile marketing field is a force to be reckoned with. This is about 240 million people marketers can reach through mobile marketing efforts. Smartphones allow people to be constantly connected through social media and apps, which makes marketing blunders and fails very fast-moving stories.
We’re all familiar about responsive web design. But as a marketer, we are typically only focused on specific tasks such as creating content, developing email campaigns and updating social media networks. However, if you or your clients do not have a responsive design in place, then all of the Internet marketing strategies you implement will not bring the full potential of results. Today, over 60% of Internet access is made on a mobile device, and 60% of social media time is spent of smartphones and tablets opposed to desktop browsers. Is your website responsive for all Internet devices?
We’ve got some news for you: Your company’s website will never be finished. If you believe you are completely finished with your website, then perhaps you’re not doing all you should with it. And this adds up to some good news because if you’re constantly updating your company’s site, you’ll develop an advantage over your competitors who aren’t.
As we enter the halfway point of the year, we’d like to take some time to touch on the trends that we have noticed in website design thus far. If you haven’t enhanced your website yet this year, these trends may inspire you to do so, or at least give you some great things to consider when it is time for a website redesign.
Five Technology designed and implemented a responsive web design for a American National Bank, located in Brainerd, Minnesota. American National Bank has been a long time client of ours, we had designed their website awhile back. So, it was definitely time for a website redesign. Design standards and trends change often, so we typically suggest redesigning your website every three to five years.
Businesses that do not have a responsive web design yet are most likely failing to reach a lot of potential customers. They may even be losing quality visitors.
Your website is your business or organization’s biggest marketing tool. It delivers the first impression of your brand and serves as the go-to to learn more about your offerings. Starting a website redesign takes a great deal of thought, preparations, and investment. Before redesigning your website, you should discover a purpose for the redesign.