Conversion Optimization Guide for eCommerce Shopping Carts

eCommerce websites come in all shapes and sizes, but they do all have one thing in common: the shopping cart. For something that is so easy to do in real life, the online shopping experience is usually done poorly sometimes that there are too many shoppers turning away. What should your company be doing to increase conversions on your eCommerce site?  John Paul Maines, column writer for, a website on all things Internet marketing related, gives us some helpful suggestions.

Jun 27, 2014

10 Must Haves for Your Non-Profit Website

Building a nonprofit website for your organization can seem like a hefty process. There are many things to consider to include in your website. Here are ten must-have features that can make a successful nonprofit website. Although every nonprofit website is different from one another, these ten features are sure to draw in attention and engagement from your supporters.

Jun 27, 2014

Why User Generated Content is the Holy Grail of eCommerce

It’s no lie that there are many benefits of using content as a strategy to grow, engage and convert visitors into loyal customers. However, eCommerce companies don’t seem to be focused on a content strategy? Why is that? Because it can be very difficult. Unlike tactics such as keywords, PPC, or back linking, great content cannot be gained merely with a budget. Even if you try to outsource content to an agency, the reality is that no one understands your business and your customer like you do. This leaves your eCommerce company, with another task on the to-do list.

10 Must Haves for eCommerce Websites

Are you ready to launch your new eCommerce website? An eCommerce website requires much more than just images and a link for buyers to purchase. You need to build an awesome user experience or you’ll risk losing them after their first visit to your page. If you’re not quite sure what you need for your eCommerce website, take a look at a list of some must-haves. Some of these may have already occurred to you, while others might be a surprise.

May 30, 2014

Making an Exceptional eCommerce Website

When it comes to creating an eCommerce website, there may be some challenges regarding the design and usability of the site. Sites that do sell products online need a website that promotes their products and is easy for everyone to use. If you are just starting out, don’t worry, follow these tips for creating an superb eCommerce website. Don’t expect to become rich overnight, as long as you implement these tips and be patient, you should eventually see profits coming in.