The website for your non profit organization is at the center of your digital marketing strategy. Therefore, it deserves the maximum effort to create a user-friendly website that works to fulfill all the goals of your organization.
eCommerce websites come in all shapes and sizes, but they do all have one thing in common: the shopping cart. For something that is so easy to do in real life, the online shopping experience is usually done poorly sometimes that there are too many shoppers turning away. What should your company be doing to increase conversions on your eCommerce site? John Paul Maines, column writer for MarketingLand.com, a website on all things Internet marketing related, gives us some helpful suggestions.
It’s no lie that there are many benefits of using content as a strategy to grow, engage and convert visitors into loyal customers. However, eCommerce companies don’t seem to be focused on a content strategy? Why is that? Because it can be very difficult. Unlike tactics such as keywords, PPC, or back linking, great content cannot be gained merely with a budget. Even if you try to outsource content to an agency, the reality is that no one understands your business and your customer like you do. This leaves your eCommerce company, with another task on the to-do list.
Are you ready to launch your new eCommerce website? An eCommerce website requires much more than just images and a link for buyers to purchase. You need to build an awesome user experience or you’ll risk losing them after their first visit to your page. If you’re not quite sure what you need for your eCommerce website, take a look at a list of some must-haves. Some of these may have already occurred to you, while others might be a surprise.
When it comes to creating an eCommerce website, there may be some challenges regarding the design and usability of the site. Sites that do sell products online need a website that promotes their products and is easy for everyone to use. If you are just starting out, don’t worry, follow these tips for creating an superb eCommerce website. Don’t expect to become rich overnight, as long as you implement these tips and be patient, you should eventually see profits coming in.
The article, “Accepting Credit Cards and PayPal on Your eCommerce Site” by entrepreneur.com writer Rich Mintzer provides a good understanding for someone starting an online business focused on eCommerce sales. The article suggests that in order to set up a credit card account on your website, the most commonly used methods of accepting these credit card payments is by either using your own merchant account, or by using a payment gateway account (third party merchant).