As website designers, it is known that website design is about elevating bland information on a screen into something enticing and easily recognizable. It’s also about communicating an idea with others about what your business has to offer. So what happens when the message you’re trying to communicate to others must first pass through the eyes of a robot? The robot cannot compute the value of aesthetics. It can only operate off of its limited algorithm.
We’ve got some news for you: Your company’s website will never be finished. If you believe you are completely finished with your website, then perhaps you’re not doing all you should with it. And this adds up to some good news because if you’re constantly updating your company’s site, you’ll develop an advantage over your competitors who aren’t.
If you already have an existing website, or plan to develop one in the future, it’s very important to understand the characteristics that can either make or break the effectiveness of your online investment. An unattractive or poorly built website will do more to hurt your business than to help it. We’ll look at the five general components involved in website design and making it successful for your business.