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Apr 16 / Happy Hour & Mobile Web, We Let It Flow

by Aaron Weiche

While I didn’t see any Blog Bombs get tipped back, I did catch quite a few Twitter-tini’s getting sipped at last nights Twin Cities Thursday Happy Hour event at the Shorewood Bar & Grill in Fridley. Social media themed drinks rock.

April’s TCTHH event was sponsored by Five Technology and I presented on Mobile Web Design basics.  Lisa Foote, founder of MixMobi also presented on mobile marketing and their great service.

Here is my slide deck from my presentation:

The night was full of great Twin Cities professionals connecting with new people, sharing ideas, laughs, winning some gift cards and eating some awesome food from the Shorewood.

I want to say thanks everyone who came out last night, thanks to TCTHH founder Jeff Nolan, the Shorewood (client), Aaron Darling and numerous others for their support.  There are too many to name, but you know who you are.

Here are a few photos from the night, starting off with a few people enjoying their Twitter-tini’s!

Paul Jahn also posted a great photo set to his Flickr account.

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7 Comments » -- Posted in Mobile Web Design, Speaking & Event, Web Design, iPhone |

Apr 14 / Web Design Project: Simonson’s Salon & Spa

by Aaron Weiche

There is never anything wrong with creating something beautiful, especially for a business that is all about it.  Our latest web design project released is for Simonson’s Salon & Spa.  Adding to the fun was the co-agency efforts of Spyder Trap Online Marketing working with Five to produce the website.

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A Web Design With Style & Simplicity
During the early project discussions it was clear that we wanted to bring a stronger style to the Simonson’s website.  Finding the balance between elegance and approachable was important.

Simplicity was a driving factor to make the website easier to use all around.  Clear navigation, focused services, content areas and new features combined to make the website easy to interact with for the user.

Simonson’s also is engaging with customers on social media channels like Twitter and Facebook.  You’ll notice the emphasis we put into letting website visitors know they can further connect with Simonson’s via social media.

Location, Location, Location
It’s no secret that the goal is getting customers in the door.  We put a strong focus on the Simonson’s four locations by making it the first item left in the main navigation, prominent footer information (see below) and the detailed page of each location.

Below is the website footer that displays a photo, phone and address of each location on every page.  These are also clickable to the location detail page.

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The location detail page, like this one below for Plymouth, features the address, contact information, photo gallery, online appointments, store hours,  interactive Google map and other helpful links.

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Finding the Right Stylist or Technician
Simonson’s has an experienced and talented staff and knows that their people make the biggest difference.  We created an easy to use search and filter tool for users to find the right stylist or technician for their needs.  If you’re looking for a stylist, specializing in red hair in Maple Grove, you’ll find it!

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Recap of This Web Design Project
As you can see from the details above on a few features, a lot went into this web redesign in both form and function.  Here are a few more areas to hit upon in closing that we engaged in:

  • Custom web design
  • Content management with the SMC
  • Custom blog design
  • Search engine optimization & local search
  • Salon & Spa Team search filter
  • Enhanced location pages
  • First time guest feature to market to new customers
  • Online gift card purchase
  • Online store integration
  • Online appointment integration
  • Prominent social media channel placement

We enjoyed the web design project, the great team collaborating together and the final outcome.

Check it out: http://www.simonsons.com


6 Comments » -- Posted in Five Client, Minnesota, Web Design, Web Development, Web Projects |

Apr 06 / Sold On The Minneapolis & St Paul Real Estate Bar Camp

by Aaron Weiche

I had a great time today sharing some of my web design and Internet marketing experience and knowledge with hundreds of real estate professionals at the Minneapolis & St Paul Real Estate Bar Camp event today.

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It was great to be around and interact with people truly wanting to learn, improve, share and take steps to trying new things.  I met and talked with so many Realtors, Brokers and Mortgage professionals that are excited and dedicated to doing more online.

If the Bar Camp concept is new to you, it’s a user generated conference format.

I enjoyed leading 3 different Real Estate Bar Camp sessions today on:

  • Why Good Web Design Matters
  • Social Media Q & A with Kate-Madonna (she rocks)
  • Local Search Marketing – Google Maps

The organizers of this Bar Camp event did a great job and kudos to Greg Sax, Jason Sandquist, Nobu Hatu and Teresa Boardman.  I’m glad to have been asked to attend/speak by Jason Sandquist whom I’ve know on Twitter (@jasonsandquist) for 2 years, but now finally in real life as well.

Here are a few photos I managed to snap and there are many more on the REBCMN Facebook page.

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As you can see from the board above, a wide range of topics were covered.   Social media, iPhone apps, blogging, search, web, video and more was delivered for the Real Estate industry.  Many commented and tweeted they were ready to get back to the office and start implementing what they had learned.

Great event, great people, great day.


5 Comments » -- Posted in Business Building, Five News, Internet Marketing, Minnesota, Social Media, Speaking & Event |

Mar 29 / You’re Invited: Twin Cities Thursday Happy Hour Event With Five Technology

by Aaron Weiche

Five Technology is proud to sponsor the Twin Cities Thursday Happy Hour Event on April 15th, 2010 from 5:30pm to 8:30pm.  Join us at Shorewood Bar & Grill in Fridley just off 694 for FREE appetizers, drink specials, networking and talks on mobile web design and mobile marketing.

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Mobile Web Design & Marketing
I will be giving a short presentation on mobile web design covering the basics of the why, how and some of the technical aspects involved. Delivering information on your business to consumers via their iPhone, Blackberry, Android and even basic cell phones is an exploding area of marketing.

We’ve also invited Lisa Foote, founder of MixMobi to speak on their mobile marketing service that any business can leverage with ease.  Lisa is an expert in the mobile marketing industry and brings knowledge and passion to this exciting topic of mobile coupons, offers and consumer engagement.

Bottom Line: Great People, Free Food, Drinks & Mobile
The Twin Cities Thursday Happy Hour has earned great reputation as a fun and dynamic event.  You can follow them on Twitter at @TCTHURHAPPYHOUR.

You’ll connect with other great Minneapolis & St. Paul area professionals, eat some great food, get one more check-in on your Foursquare account and get some great insight in the mobile web and marketing landscape.

Make sure you reserve your spot and we’ll see you there! Drop us a comment below if we’ll see you on April 15th.


3 Comments » -- Posted in Business Building, Mobile Web Design, Small Business, iPhone |

Mar 28 / Mobile Marketing & Technology Has Its Day

by Aaron Weiche

mobile-march-smallMobile March was a first time event held in Minneapolis on March 27th.  The event was a day long focus on mobile, offering multiple sessions on mobile marketing, technology, development, apps and more.

It’s no secret the continued rise of mobile in every aspect.  In many ways it is the new darling in marketing, and has the touch of “the Internet 10 years ago”.  Challenges, opportunities and ideas all coming together in this unknown but rapidly evolving space.

Five Technology developer Travis Neiderhiser and myself managed to cover both the business/marketing and development sessions of the event.  The mobile development side offered technical insight, code basics and overall approach for the iPhone, Android, and BlackBerry.

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iPhone app development session with Aaron Kardell

The business track offered great looks into consumer mobile objectives, marketing integration and even the types of consumers and their behaviors by mobile device.  On the strategy end of things the thoughts were very general, but that’s what you get with a young medium I guess.

My two favorite sessions of the day were the development session (pic above) that walked through developing an iPhone app and the creative show and tell provided by Jamey Erickson of Seventhsin.  Jamey’s firm has handled mobile projects for the likes of JC Penny’s and others and he shared some great mobile projects and led an open discussion.

It was a solid first time event and it was great to focus on strictly mobile.  Both Travis and I were hoping for a bit more discussion on mobile web design, but hopefully that will happen at future events.


No Comments » -- Posted in Minnesota, Mobile Web Design, iPhone |