Five Techwe are
Sep 26, 2014

Transitioning Website Design & Content Trends

Have you been noticing some website design and content trends substantially changing in the past couple of years?  With the exponential growth of different devices accessing the Internet and keeping pace with best SEO practices Ilya Posin with Forbes points out a few that stand out: Goodbye: Mobile Versions of Websites Instead of building mobile-switched sites (i.e. m.websitename.com), many innovative designers and developers are now focusing on ...

Read More
Sep 20, 2014

Is Apple Pay Going To Get Mobile Payments Right?

Announcements about Apple Pay  have been everywhere this past week. Since its reveal at Apple’s iPhone event, we’ve gotten emails from our banks, credit cards and payment gateway providers touting support for the new system. With it comes the promise of contactless near-field communication (NFC) payments, eliminating insecure physical cards and a fast, secure way to make payments from within iOS applications. But is any of this really ...

Read More
Sep 10, 2014

Ecommerce for Horizon Retail

Horizon Retail Solutions  provides retail chains with software for point of sale, purchasing, distributions, and operations.   L&M Supply is a fleet supply store with 8 locations in Minnesota and Wisconsin that utilizes the Horizon software suite. When L&M Supply decided to establish an online location to increase sales revenue, they knew they had to integrate their custom ecommerce website with the Horizon system to ensure efficiency. ...

Read More
Aug 18, 2014

Does Your Website Design Suck? Let’s Find Out

These days, websites are no longer an optional asset to a company’s marketing budget. While “free lancers” and “do it yourself” website builders are bombarding the web, business owners are having a tough time seeing the value in an expensive website. While a $500 or less website may seem like a great deal, not investing in your website could be a big mistake. Website design is not a simple process. A great web design takes ...

Read More
Aug 13, 2014

Your Company’s Story & Its Marketing Benefits

You may already know that your website is one of the best, if not the best way to present and represent your business to your audience. There are a lot of first impressions made from scoping out your company’s website for just a few minutes to a new visitor. In order to generate leads and create a good relationship with a potential customer or even returning customers, having a page dedicated to your “story” can build a sense of trust and ...

Read More
Aug 12, 2014

What is Responsive Web Design?

Responsive web design is a term being used and heard more often in the web design world. It’s true that responsive web design has taken on the Internet design world by storm. Sam Kusinitz, writer for HubSpot.com shared a quick and simple definition of what exactly Responsive web design is. Check it out. “Responsive design is the method of designing web pages that automatically appear in their optimized form on all devices. In other words, ...

Read More
Aug 11, 2014

Getting People to Care About Your Content

In today’s Internet world, there’s an abundance of content out there trying to lure in people to visit their websites and buy their products. Each day, there are roughly two million blog posts, 294 billion emails, and that’s before you take into account social media and other digital interactions. As a result, 80% of readers only read the headline of an article and either skim or skip over the rest. So, your job as a business owner and ...

Read More
Aug 8, 2014

5 Tips to Segmenting Your Organic Traffic With Google Analytics

Janet Driscoll Miller, column writer for MarketingLand.com shares the best tips for understanding and segmenting your online organic traffic. For starters, Miller says that people with websites often times don’t have Google Analytics set up correctly. Which in effect, leads to incorrect data, which can lead to incorrect assumptions about organic traffic, SEO strategy , and how organic visitors convert on a site. Here are some of Miller’s ...

Read More
Aug 7, 2014

How To Use Social Media & Blogs for CTA Marketing

Danielle Wiley, column writer for MarketingLand.com shares how important social media and blogging can be for powerful CTA (Call-To-Action) marketing. Blogs, Facebook, Twitter, Google+ and many more are the places people are talking about goods and services. Technorati’s 2013 Digital Influence Report shares that growing trend of consumers turning to blogs and social media when looking to make a purchase, thanks to the trust and clout carried by online ...

Read More
Aug 6, 2014

How SEO & Content Marketing Can Transform Your Business

Trond Lyngbo, column writer for SearchEngineLand.com, a website on all things SEO and Marketing related, writes how much SEO (Search Engine Optimization) and content marketing can enhance your business and web presence. It’s pretty much obvious that SEO can help your business by bringing in new clients, and encourage clients to stick with you. If you want to get quality leads from search engines like Google, be more visible to potential new consulting ...

Read More