Bringing world-class research out of hiding
SPRI's fellowships, faculty and regenerative medicine research are its strongest assets. They were also the hardest things to find on its website. We're restructuring the site around what visitors come for.
- Client
- Orthopaedic research and fellowships
- Location
- Vail, Colorado
- Status
- Restructure in progress
- Scope
- Information architecture, content audit, templates, competitive review
- Services
- Content audit, information architecture, SEO, PubMed integration, web development
What we found
- A key page hidden from Google. The Education and Fellowship page carried a "noindex" tag, so it never appeared in search results.
- Programs buried deep. Every individual fellowship program was three clicks from the homepage.
- Strengths reduced to a paragraph. The regenerative medicine center, one of SPRI's biggest differentiators, had a single paragraph.
What we recommended
Reorganize the site around visitor intent instead of the org chart. Fellowships move to the main menu. Faculty profiles gain publication lists pulled automatically from PubMed. Research areas get their own pages with named investigators and linked clinical trials. That website restructuring is now under way.
We benchmarked leading peers, including Rush, HSS and Mayo Clinic, and found the gap was format, not science. SPRI already has the research and the experts. They need pages that match how patients and applicants search, and how AI assistants look for named experts and specific evidence.
A phased plan
- Quick wins. Remove the noindex tag and promote fellowships to the main menu.
- Core rebuilds. Five fellowship pages, the regenerative medicine center, faculty publications and research areas.
- Ongoing authority. Program news, question-led videos and event recaps.
Results.
- Visible againThe Education and Fellowship page set to be indexed by Google.
- One click to every programFellowships promoted from three levels deep to the main menu.
Want results like these?
Tell us about your business and what you need. We'll reply within one business day with next steps.