From insecure to lead-ready in ten weeks
Hoss Plumbing's old website had no security certificate, little content and an outdated content system. We rebuilt it and set it up to bring in leads for a new service line.
- Client
- Plumbing and water treatment
- Location
- Minnesota
- Timeline
- 10 weeks, in five 2-week phases
- Ongoing
- 6 months of content and marketing
- Services
- Website redesign, SSL and security, CMS, keyword research, landing page, Google Business Profile, content marketing
The challenge
Browsers flagged the old site as "not secure" because it had no SSL certificate. Pages were thin, the content system was dated, and Hoss was launching a new water treatment and conditioning service with no page to send customers to. The fix was a full website design and development project, run in five two-week phases.
What we did
- Foundation. A secure development site, a new design and an SSL certificate.
- Content and CMS. All content moved over and reformatted, with simple editing for the Hoss team.
- Strategy. Keyword research and a competitor review focused on water treatment.
- Landing page. A dedicated water treatment page with lead capture forms.
- Launch and leads. Testing, launch and the start of lead generation work.
Google Business Profile
We worked through their Google Business Profile with the Hoss team: service categories, each service entry and its description. We also removed a redundant map from the website to simplify it.
Results.
- Secure siteSSL in place, with no more browser warnings.
- A page for the new serviceWater treatment customers land on a page built to answer their questions and capture the lead.
Want results like these?
Tell us about your business and what you need. We'll reply within one business day with next steps.