Linen delivery logistics

Six booking systems in, one delivery plan out

Seaside Linen delivers linens and beach, baby and bike rentals to vacation homes around Wilmington, North Carolina. We built and run the platform that turns other companies' reservations into each morning's truck routes.

Diagram: reservations from six booking systems flow into the Seaside platform, which produces truck routes, labels and invoices
How the platform works. The application itself is private to Seaside staff.
Client
Linen and rental delivery for vacation homes
Location
Wilmington, North Carolina area
Relationship
Long-term client
Platform
Custom web application with mapping and route planning
Services
Custom software, integrations, hosting and security, support

The background

Seaside Linen's orders come from vacation rental management companies. Each company keeps its bookings in its own reservation system, and every booking that needs linens or rentals has to become a delivery and a pickup.

The challenge

Retyping bookings from half a dozen systems is slow and error-prone. On a busy summer Saturday more than a thousand stops have to be sorted onto trucks, in order, before the vans leave. The imports and route planning that followed are the kind of custom AI and automation tools we build for clients, with a person approving changes along the way.

What we did

  • Nightly imports from six reservation systems: VRM, Escapia, TrackHS, RealTimeRental, Guesty and Streamline. New bookings become orders automatically.
  • Changes go to a person. Date changes and cancellations are flagged for staff to approve, never overwritten silently.
  • Matching that learns. Each management company's names for properties and rental items are mapped once and reused.
  • Route planning. Stops are assigned to trucks and put in order, with packing lists and printed labels.
  • Billing. QuickBooks invoices and card payments through Authorize.net.
  • Modernization under way. A dedicated cloud server, an updated code base, nightly offsite backups and monitoring of every import feed.
Results

Results.

  • 1,082 stops in one dayRouted across 30 trucks on Saturday, July 25, 2026.
  • 72% automaticShare of reservations in the last 12 months created by the imports, not typed in.

Want results like these?

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