1.) Your customers search for on Google with specific keywords, or search terms. 2.) Those customers see your ad above or next to the Google search results if the keywords you've chosen match what they searched for. 3.) When people click that ad, the customer is brought to your website to learn more about your services or buy your product.
If you are interested in growing your business--let's be honest, who isn't--PPC advertising is a great way to place your core message in front of potential customers when they're searching for your offerings, and where they are searching for them.
Unlike traditional forms of paid advertising, with pay-per-click, you only pay for results. Regardless of your budget, you can showcase your ads on Google search result pages and only pay if people click through the ad to your website. When using Google Adwords--the Google PPC management app--we can even set a daily marketing budget so that you don't spend more than you can afford.
Google AdWords gives us complete control over your advertisements, so we can make changes from anywhere at anytime. Changes include adjusting your daily budget, changing the copy, and basically anything else about your PPC campaign.
When implementing a PPC campaign, it will be important to focus on as specific of a group of customers as possible. With AdWords, we can tailor your campaign so that advertisements appear to people just in a specific town, region, state, an entire country, or even the WORLD!
The Google AdWords application is a great tool for analyzing and measuring your results to make sure you're paying for great results. Their tools and detailed reports will tell us if your advertisements are working, as well as how we can improve your campaign.
So you want to reach even more people than just the ones searching for your keywords on Google? Google AdWords also offers great options for advertising on websites that are related to what you're promoting.
More and more people are browsing the web from a mobile device like a tablet or smartphone. AdWords makes it easy to display your ads on mobile search results so that these people find you're business's location or website when they are close by. They can even call your business directly from the ad.
Five Technology is here to answer all of your questions and will even help you create and manage your PPC campaigns. Having a professional Internet marketing company manage your pay--per-click advertising will get you the best results, while reducing unncessary AdWord spending. Let's get started!
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