If you have already read up on the Five Technology process, then you already know that Design, Development, Promote, Measure, and Manage are all critical ingredients to a return on your investment. Having a process in place is one thing, but having a team capable of carrying out that process is another. The team we have accumulated over the years is one that we are confident will deliver on any and all challenges put in their path.
A few important things about our team:
In-House Designers. A trend in today's web design and Internet marketing landscape is to reduce project costs by using one of a thousand freelance designers from around the world. While we won't argue either way, if you go this route it is important to also have a graphic designer on the payroll. Even if their only job is to manage the projects the freelancers are working on, somebody with an eye on design needs to be there during the design consultations and communicate your vision.
Web Developers AND Engineers. The open source era has introduced us to the web developer. Engineers (low level programmers) design and code software that enables the web developer to build powerful websites that once required an engineer. While this is a good thing and everyone can benefit from this movement, it is important that the vendor you partner with also have one of these engineers on board. More on the web developer versus engineer discussion.
Search Engine Marketing Specialists. We can design and build the best websites ever known to man, but if your target audience cannot find it we've just wasted a lot of our time and your money. We want, or should I say, we need you to see a return on your investment. While SEO starts with design and usability, the search and social media team has the secrets to success in a competitive environment. Trained and up to speed on the latest trends and best practices, the SEO team is a critical component to any web design and Internet marketing team.
Technology Consultants. An undervalued asset is the account manager that has a vested interest in your success and can translate your business requirements to the rest of the team. This technology consultant becomes your life line as to what is happening in the online marketing world, and how this affects you.
Well Rounded Team. As part of a SMB, you are forced to wear a lot of hats. While this doesn't allow you to focus all your energies in one area, it does force you learn all the technologies involved and understand how they are related. We encourage our team to work in other departments so that they understand what is involved with one another's job. It is our experience that you are able to better do your job when you are aware of all moving parts around you.
Varying Experience Levels. Five Technology has a comfortable mix of experience and youth. While we tend to stay on the experienced side of the spectrum, we always like to mix in some youth to freshen things up a bit. While old dogs CAN learn new tricks, having a nice balance in the experience department allows for a young, hungry team member to bring a unique perspective. Did I mention youth can bring project costs down too?
As you can see, there is a lot to like about the team we have put together at Five Technology. Settling for a partner that does not bring all these assets to the table can drastically influence your success rate.
My goal is to double revenue from the site in the next 2 years. Now that Five Technology has built me this powerful portal management web application, I am able to streamline the process of publishing content.Paul Taylor III, SurvivingMold.com
The staff at Five Technology has been wonderful to work with. They are receptive to the needs of the school district and willing to work within our budget. They have gone above and beyond to make sure we are satisfied with the product they are delivering.Traci Lawman, Delano Public Schools
Wow, the transition to the new system was seamless. Kudos to everyone that worked this out. Thank you very much!Vicki Adney, Reck Agri
We have had many comments from our community on the ease of use of navigation and they really have enjoyed the new look and layout. Our staff certainly has benefited as we have used the website more and more as a communication device to our school patrons. I look forward to taking full advantage of the student section for our classes, hopefully next year.Paul Ludwig, Delano Public Schools