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Local Internet Marketing

Potential customers are searching for your business online. Make sure they find you with local Internet marketing. Optimizing your local search listings and online directories helps bring new customers right to your business's website. By educating yourself, you will be empowered to make the right choices in your Internet marketing initiatives and bring your online presence to its fullest potential. Local SEO will help you leverage the web to gain more customers for your business.

Local Internet Marketing
Local Internet Marketing
Local Internet Marketing

Small Business Local Internet Marketing Strategy

Search engines like Google and Bing have radically changed how we discover, share, shop, and connect within our local online communities. Today, Google alone manages more than 100 billion searches per month around the world. Those searches include,

  • 50%+ of mobile search queries are locally focused
  • 4 billion queries per month in the U.S. from a desktop/laptop computer are locally focused
  • Approximately 15-20% of all searches come from a mobile device

These numbers tell us that there are roughly seven billion unique local searches every month on Google in the United States.

Search engines like Google, Bing, and Yahoo!, are all currently returning local search results that have made more traditional services like Yellow Pages and Dex out-dated. In many areas search engines have exceeded their usage as the favored means for discovering local businesses and locally focused information. As of March 9, 2009, Google has began showing local search results for even basic search queries. This means that Internet users no longer need to include any city or geographical search terms to view results related to their location.

Furthermore, mobile search, search from a tablet or smartphone, is expanding exponentially. Many experts predict that local search capacity will out-number local search from desktop computers by the end of 2015. Mobile searches mainly retrieve their results from local search engines (Google Local, Bing Local, etc.)

What does this mean for your business?

The Opportunity to Obtain New Customers via Local Search

Depending on your marketing budget, your resources, and your business model, local search might be the right avenue for your business to pursue. In some cases though, other forms of Internet marketing may be smarter for you. We will help you determine the best possible online marketing channels for your business.

There are several things involved in local search that, given that you have the resources available, you can do yourself. However, there are some technical aspects that you will want to pull in a professional to implement. If you find yourself getting overwhelmed by trying to optimize your business for local search, help is available at Five Technology.