Search engines like Google and Bing have radically changed how we discover, share, shop, and connect within our local online communities. Today, Google alone manages more than 100 billion searches per month around the world. Those searches include,
These numbers tell us that there are roughly seven billion unique local searches every month on Google in the United States.
Search engines like Google, Bing, and Yahoo!, are all currently returning local search results that have made more traditional services like Yellow Pages and Dex out-dated. In many areas search engines have exceeded their usage as the favored means for discovering local businesses and locally focused information. As of March 9, 2009, Google has began showing local search results for even basic search queries. This means that Internet users no longer need to include any city or geographical search terms to view results related to their location.
Furthermore, mobile search, search from a tablet or smartphone, is expanding exponentially. Many experts predict that local search capacity will out-number local search from desktop computers by the end of 2015. Mobile searches mainly retrieve their results from local search engines (Google Local, Bing Local, etc.)
What does this mean for your business?
Depending on your marketing budget, your resources, and your business model, local search might be the right avenue for your business to pursue. In some cases though, other forms of Internet marketing may be smarter for you. We will help you determine the best possible online marketing channels for your business.
There are several things involved in local search that, given that you have the resources available, you can do yourself. However, there are some technical aspects that you will want to pull in a professional to implement. If you find yourself getting overwhelmed by trying to optimize your business for local search, help is available at Five Technology.