In today's mobile-centric society, it is absolutely crucial that your website looks great and functions properly on all devices. 9 times out of 10 this means responsive web design. A responsive web design eliminates the need for a separate mobile site, while giving your website endless possibilities when targeting tablet and smartphone users.
Responsive web design is here to stay. So, what is responsive web design and is it a necessary solution for your business?
Responsive web design is a methodology of designing a website that responds to different environments on different devices, including laptops, tablets, and mobile phones. This means your website displays slightly different in each environment, but all of your content is still there. The website simply adapts to the size of the screen.
People of all generations are becoming more comfortable with tablets and smart phones; which means they are being used more to access the web and conduct online research. This trend has increased the importance of organizations and companies to have a responsive web design optimized for display on every device. Your customers are searching for your products or services on the mobile web. Is your website optimized for these devices?
Responsive web design has become an industry term as well as a best practice in the Internet & web design world. Responsive web designs are essentially designed for a minimum of three layouts, one for desktops, one for tablets, and one for smart phones. This allows your website to respond, or adapt to different sized screens and display the layout that best fits the resolution of that device.
Most importantly, a responsive web design provides the user with easy reading and navigation with a minimum amount of resizing, swiping, and scrolling. Text and images are adjusted so that text is larger and easier to read and pictures are re-sized or even moved to more convenient locations.
Consumers want consistency between devices, a responsive web design provides a consistent user experience, while providing all of your content for your readers regardless of their choice of Internet browsing. The increasing amount of users accessing the web from tablets and mobile devices has made a responsive web design a best practice.
The primary benefit of a responsive web design is obvious: you design and build a website once, and it works seamlessly across thousands of different screens and devices. However, there are a few other benefits that you might not have considered:
If a potential customer visits your website from a tablet or mobile phone and finds it difficult to navigate or read, chances are they'll back out and move onto your competitor.
If you feel that your target audience or customer base may be accessing your website form a tablet or mobile device then a responsive web design is crucial to increased online conversions. Users are increasingly accessing your website from a device other than a desktop computer. Are you providing them with an interface that accommodates?
You need a web partner you can trust to build a quality responsive website.
Five Technology has extensive experience designing and implementing responsive web designs. We know the challenges that occur when developing a responsive design, and we know how to handle them. Our past experiences have helped us realize the keys to a successful implementation of a design for mobile devices.