Five Techwe are
Apr 21, 2009

Giddy Up, A Website Redesign For OutWest

We recently released a website redesign for OutWest, a family-friendly horse ranch, show and horse event organization in Minnesota.

website redesign outwest western

OutWest had been on the Site Management Console web platform for over 5 years, but the growth of their business and interest in new web features brought them to explore a web redesign.  In meeting with OutWest’s owners and staff, we learned the new additions of horses for sale to their offering and their desire to further interact and push event information to their audience.

With the new web design we pushed more of the romantic western feel.  Earth tones, torn edges and leather textures were used to create a warm, inviting and western feel for the interface.

The website project entailed:

  • Full interface web redesign
  • New features for events, horses for sale
  • OutWest Blog & RSS Feed
  • Email marketing integration
  • Enhanced on-page SEO

The client has already let us know their excitement with the site launch.  We think it’s always great to see our long term clients become even longer term.  No matter the need for a new design, new features or additions, the SMC can scale and adapt with them.

We’re looking forward to the great things OutWest will do with the new website.  Check it out at and give it a big “Yee-Haw!” for yourself.