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Content Marketing Strategy

Sep 26, 2014

Transitioning Website Design & Content Trends

Have you been noticing some website design and content trends substantially changing in the past couple of years?  With the exponential growth of different devices accessing the Internet and keeping pace with best SEO practices Ilya Posin with Forbes points out a few that stand out: Goodbye: Mobile Versions of Websites Instead of building mobile-switched sites (i.e. m.websitename.com), many innovative designers and developers are now focusing on ...

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Aug 13, 2014

Your Company’s Story & Its Marketing Benefits

You may already know that your website is one of the best, if not the best way to present and represent your business to your audience. There are a lot of first impressions made from scoping out your company’s website for just a few minutes to a new visitor. In order to generate leads and create a good relationship with a potential customer or even returning customers, having a page dedicated to your “story” can build a sense of trust and ...

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Aug 11, 2014

Getting People to Care About Your Content

In today’s Internet world, there’s an abundance of content out there trying to lure in people to visit their websites and buy their products. Each day, there are roughly two million blog posts, 294 billion emails, and that’s before you take into account social media and other digital interactions. As a result, 80% of readers only read the headline of an article and either skim or skip over the rest. So, your job as a business owner and ...

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Aug 6, 2014

How SEO & Content Marketing Can Transform Your Business

Trond Lyngbo, column writer for SearchEngineLand.com, a website on all things SEO and Marketing related, writes how much SEO (Search Engine Optimization) and content marketing can enhance your business and web presence. It’s pretty much obvious that SEO can help your business by bringing in new clients, and encourage clients to stick with you. If you want to get quality leads from search engines like Google, be more visible to potential new consulting ...

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Aug 4, 2014

How to Get Your Blogs Shared

It doesn’t help you to say that if you want people to share your blog posts, all you have to do is create exceptional blog posts. It’s that simple, right? It’s not that easy. Without optimizing your posts for sharing and actually coordinating some promotion of your own, it’s very possible that they could fall flat. Sam Kusinitz, writer for HubSpot.com, a website on all things marketing related, shares helpful information on how to ...

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Aug 4, 2014

5 Content Questions to Guide Your Website Redesign

When doing a website redesign , there’s a lot to consider and there are many people who want to be involved when it does happen. Designers want to talk about building a better user experecen. Developers want to upgrade technology for mobile and tablet Internet use. Your SEO team wants to keep as many of your rankings intact as possible. Yet there are other important content questions to consider before revamping your website. Here are some important ...

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Aug 1, 2014

Five Goals to Consider for Your Content Marketing

Jayson DeMers, writer for MarketingLand.com, a website on all things Internet marketing related, shares five goals for us to consider when implementing our content marketing strategy . As the Internet content marketing trend continues to rise, businesses are spending more time and money on it. DeMers says that a third of B2B marketing budgets already are spent on content marketing, and more than half of B2B marketers say they plan to increase it even more. ...

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Jul 24, 2014

Creating Your Brand’s Voice

Creating content may feel like a one way street. Composing content for your company’s website, writing blog posts, and social media updates become a lot of work and require a lot of thought to create creative content. However, communication is about two parties: a writer and a reader, or a speaker and a listener. To get your message across, you need to understand who you’re writing for or who you’re talking to. Henneke Duistermaat, writer for ...

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Jul 23, 2014

Your “About Us” Page as an Effective Marketing Tool

Carly Stec, writer for IMPACT describes the benefits from your business’s “About Us” page on your website can have for your marketing and sales. Stec says that often times, the About Us page is undervalued. However, when executed properly, this page serves as a great opportunity to resolve any doubt a prospect may have by highlighting who you are and what you can do for them. Stec says that some businesses don’t focus enough ...

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Jul 18, 2014

Adapting Your Content Marketing for Different Devices

Today, the way we consume content is changing at a much faster pace than at any time in history. While there’s been quite a shift from print to digital, things have not stopped moving ever since. With the growth of mobile, and now tablet use, this altering of landscape is happening once again and adding a layer of complexity that businesses have never had to deal with before. Marketers have been discussing this “mobile” future for a ...

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Jul 10, 2014

How Content Marketing is Like a Relay Race

Kelly Wrather, column writer for SearchEngineWatch.com provides an interesting approach how  content marketing is like running in a relay race. 1. Start With a Training Program Simply put, one does not typically up and run any type of race without doing some training. The same preparation is required to execute effective content marketing. Successful content is born out of a well-planned strategy. Map out your future content through an editorial ...

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Jul 7, 2014

How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance

Call it organic marketing, call it inbound marketing or even content marketing — the practice of creating useful information to generate demand and attract an audience of buyers vs. buying ads to push messages out to them is one of the highest impact, low cost approaches to Internet marketing a business can take. The practice of optimizing content for better search visibility goes hand in hand with the broader approach of inbound marketing. SEO ...

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Jul 2, 2014

Want to Be a Better Blogger? Embrace Structure

It’s no lie that blogging is a great  Internet marketing  and content marketing strategy to engage with your audience. What is the first step you take as you begin writing a blog post? Lots of people just like to start at the beginning — they stare down the blinking cursor until they’re suddenly inspired to write a clever introduction. However, this isn’t always the best way to start a blog post. Instead, it can be much better to ...

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Jun 27, 2014

Why User Generated Content is the Holy Grail of eCommerce

It’s no lie that there are many benefits of using content as a strategy to grow, engage and convert visitors into loyal customers. However, eCommerce companies don’t seem to be focused on a content strategy? Why is that? Because it can be very difficult. Unlike tactics such as keywords, PPC, or back linking, great content cannot be gained merely with a budget. Even if you try to outsource content to an agency, the reality is that no one understands ...

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Jun 26, 2014

7 Content Marketing Tips for Small Businesses

Small businesses have typically become the slowest to adapt to the content marketing strategies that larger corporate companies use. SEO has definitely evolved over the years, and in order to stay competitive, small companies need to include things such as how-tos, e-books and other content marketing techniques. Whether content is created inside the company or outsourced to an agency, there will be times when new content may be scarce.  Adam Stetzer, ...

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Jun 23, 2014

How to Prepare for Your Content Audit

If you have experience performing content audits, you may understand how arduous it can be, the mental energy required, but also, the payoff. You’ve experienced the reward that comes with taking a hard look at the content that exists on your website (and maybe even the content that exists on competitor sites), bettering it, and creating a plan for the future. But if you’ve never performed an audit/examination on your content before, you’ll ...

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Jun 20, 2014

5 Tips to Creating a Successful Content Marketing Campaign

The phrase “content marketing” is all over the web these days. Content has become a mixture of many things: webinars, blog posts, videos, social network shares and more. If done right, a well-executed Internet marketing  campaign will yield considerable benefits for your business. Content marketing can be just what your brand needs to reach out to your audience and get them interested in your company. Marsha Collier, column writer for ...

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Jun 16, 2014

5 Barriers to Break for Great Social Media Presence

If you’re planning to better your Internet marketing techniques, specifically through social media, it’s not always so easy. There are challenges for marketing teams to consistently excel with social media such as time constraints, too many responsibilities, budget, etc. However, there are ways to overcome five of the biggest barriers to social media marketing success, and we offer you some solutions so you don’t lose time muddling through ...

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Jun 16, 2014

How Much Content? Wrong Question.

Carlos Hidalgo, column writer for HubSpot.com, a website for all things inbound Internet marketing, describes the problems content marketers have when writing content for their marketing strategies. Many times, marketers often think to themselves, “How much do I need to “fuel” my marketing automation system?” However, Hidalgo believes the question in and of itself may be the wrong thing to ask. In 2014, ITSMA released a study showing ...

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Jun 12, 2014

3 Things You Need To Generate Leads From Your Blog

No matter how many blogs you write for your company, it can be challenging to actually gain readers. Alexandra Skey, blog writer for Getspokal.com, an Inbound marketing company, writes, “The 3 Essential Ingredients You Need To Attract Qualified Leads From Blogging”. Even if your company follows a solid Internet marketing strategy including blogs, promote your content on a regular basis and captures leads via email campaigns, how do you make sure ...

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Jun 11, 2014

3 C’s of Content Marketing

Entrepreneur.com’s  Jim Joseph discusses ways that small to medium businesses can create compelling content for their customers to generate breakthrough business results. It can be very challenging to create good content for your brand that appeals to audience members. There are no standard rules because it’s every brand for itself. However, if your company would like some guidance to create appealing content for your Internet marketing ...

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Jun 9, 2014

Is PPC or SEO Better for Driving Traffic to Your Website?

Build it and they will come, right? Anyone who owns and manages a website understands that this is rarely the case. When it comes to driving traffic to your website, there are at least two major options: PPC ( pay-per-click marketing ) and SEO ( search engine optim ization ). For those who don’t know what PPC is, it refers to paying for traffic via advertising programs such as Google AdWords. Programs like these enable you to display ads in search ...

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Jun 6, 2014

The Basics of Content Marketing

In PR Daily’s article by Rebecca Scully, “Content Marketing Strategy’s Fabulous Five”, Scully outlines some general approaches to consider when it comes to choosing the right elements for your content marketing strategy. We’ll take a look at a few of them. Blog Writing Having your own blog that sits on your website is perfect collateral for driving traffic and showing expertise in your area. Your blog is a type of platform to ...

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Jun 4, 2014

Why Content Marketers Must Strategize More

The Internet marketing industry obviously needs a strong hold on content marketing, and it’s important to understand the motives and goals marketers want to achieve with content, the chief obstacles in their way, and how successful they feel they are. Demand Metric recently published a content marketing bench survey where they asked 521 marketers about their company’s content marketing efforts. The survey used both small and medium sized ...

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Jun 4, 2014

4 Benefits of Content Marketing You Shouldn’t Overlook

Nathan Safran’s article, “4 Intangible Benefits of Content You Shouldn’t Overlook” on SearchEngineLand.com, a daily blog posting organization for all things SEO (Search Engine Optimization). He discusses the benefits of having digital technology for marketing use because we are able to measure the impact of our online efforts like never before. Along with being able to track content metrics such as traffic, downloads, and bounce rate, ...

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May 5, 2014

Why Do Websites Need Blogs?

Businesses are investing a lot of resources to establish a presence on social media networks like Google+, Twitter, Facebook, and Pinterest. However, funneling all of your time and money into social networks should not be your only form of Internet marketing . Some companies assume that optimizing their social media networks is enough to boost their online presence, but a blog can also play a vital role in engaging potential customers. Here are ...

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Feb 18, 2014

Social Media Content Guidelines

Over the years, there has been a dramatic shift in the content that companies publish as marketing material. The advancement in technology with the Internet and social media has played a part in this. However, there is something more to it. There has been a shift in the buyer persona. The traditional marketing technique was to publish content related to promotional updates. While this is still a part of your content marketing strategy, you need to focus on ...

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Feb 4, 2014

Creating a Successful Content Marketing Strategy

Generating fresh and relevant content can be time consuming, frustrating, and sometimes just plain boring. Wouldn’t it be nice to have some sort of plan behind content generation? Content marketing has taken the Internet marketing industry by storm, but it’s no easy task. Having a content marketing strategy is a must to stay on track and generate the fresh and relevant content that will boost your website’s search rankings. ...

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Feb 3, 2014

Reasons for a Website Redesign

Your website is your business or organization’s biggest marketing tool. It delivers the first impression of your brand and serves as the go-to to learn more about your offerings. Starting a website redesign takes a great deal of thought, preparations, and investment. Before redesigning your website, you should discover a purpose for the redesign. A redesign doesn’t necessarily mean a whole revamp of every graphic design element of your current ...

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Jan 9, 2014

5 Internet Marketing New Years Resolutions

Now that you’ve recovered from your New Years Eve hangover and caught up on some sleep from the busy holiday season, it’s time to start thinking about your Internet marketing strategy for 2014. Here are five New Year’s resolutions you should take to improve your Internet marketing strategy for 2014: 1. Use social media marketing more. Social media marketing is becoming a big part of businesses’ Internet marketing strategy. ...

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Dec 16, 2013

Custom eCommerce for a Minneapolis Company

Most eCommerce websites are pretty straight forward. You have a company that sells a product and its customers can buy the products online and have it shipped straight to their door. But what happens when you have a company that has hundreds of products, sells only to businesses, and each customer has slightly different pricing based order amount and frequency? The solution would be a custom eCommerce website that you adapt to fit your client’s needs. ...

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Mar 22, 2012

City Website Design for Delano, MN – Online Agenda & Meeting Minutes

With the first quarter coming to end soon, I wanted to shed some light on a city website redesign that was sent live back in February. The web development project, of course, being the official city of Delano’s government site .  While this online marketing project included web design, custom web development, content management, etc., I want to give some attention the online Agendas and Meeting Minutes application . Custom Programming for ...

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May 11, 2011

Choosing the Right SEO Company

Choosing the right SEO company can be a daunting task. Those in the industry know the qualities of excellent SEO work. But what about those not in the industry? It can be difficult to tell the difference from an outside perspective, we want to give you an idea of what you can do to make sure to hire the right SEO company. Here are some qualities professional SEO provides. Research The cornerstone of every successful SEO campaign is research. Keyword ...

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Mar 17, 2010

Website Content: A Simple Checklist

The importance of content online is often summed up in the statement “content is king”. Maybe you have championed this statement for years or maybe you struggle to see how this might be true. So let’s keep it simple. Here are just a few items to consider with your website content.  Read your content, does it accomplish the items on this simple content checklist ? Content is what answers questions Content is what builds trust ...

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Jan 13, 2010

Usability 101: Make Your Website An Easy Read

This year we’ll be putting out a series of posts on web design usability since it’s such an important piece of a websites success. Many will be very simple improvements that anyone can do . For those of you new to the term Usability , it covers how easy user interfaces are to use. The word “usability” also refers to methods for improving ease-of-use during the design process. So in short: making it easy to use your website. ...

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