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Doing PPC advertising can be very complex and focuses a lot of time and effort in order to be effective. Melissa Mackey, writer for SearchEngineWatch.com informs us that one of the biggest mistakes PPC advertisers make is not focusing on conversions, which is one of the fundamental factors and outcomes of PPC advertising. Even in 2014, where conversion tracking should be robust, many advertisers aren’t even focused on it at all. Mackey provides us ...
Read MoreStarting and marketing a new business is not the same today as it was twenty, or even ten years ago. It’s important to take initiative on your business idea by setting up your website and social media accounts. Execution is what differentiates a great thinker from an entrepreneur. Everyone and every business starts somewhere — and your top priority right now should be building and growing your online presence. To help get your marketing efforts ...
Read MoreBuild it and they will come, right? Anyone who owns and manages a website understands that this is rarely the case. When it comes to driving traffic to your website, there are at least two major options: PPC ( pay-per-click marketing ) and SEO ( search engine optim ization ). For those who don’t know what PPC is, it refers to paying for traffic via advertising programs such as Google AdWords. Programs like these enable you to display ads in search ...
Read MoreSearch engine optimization, or SEO, is an Internet marketing term that is tossed around daily in conversations with clients. In most cases, clients have some idea of what SEO is and what stands for. However, in some cases, it seems like business owners and marketers merely know that it is important for online success, but do not really understand what it is Recently, HubSpot, an inbound marketing company, released a short blog post defining this Internet ...
Read MoreIt’s highly accessible and tempting for anyone to create a Google AdWords account and start spending some money on pay per click search engine advertising. Unfortunately this easy access doesn’t translate to an ease in getting results. The Details Matter A successful Google AdWords campaign involves the right research, configuration and tracking to get you anywhere near the perceived pot of gold at the end of this rainbow. When done ...
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