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Organic SEO

Dec 19, 2016

Google’s Mobile First Indexing Change

Google has released more details on their upcoming Mobile First indexing change that will see the search engine rank the mobile versions of webpages. Currently, Google indexes the desktop version of a page, but will serve the mobile version for those who search from a mobile device. Many webmasters had plenty of questions about this change, especially as it pertains to ranking and indexing websites that currently serve different versions of the same content ...

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Oct 13, 2014

Content Delivery Networks

With CloudFlare and Amazon CloudFront content delivery networks are becoming affordable for everyone. What are CDNs and should you be using one? For a majority of small to medium sized websites your site is hosted on a single server somewhere. If your website host management  is with Five Technology this is either in Minneapolis, Chicago, or Dallas. All your customers,  regardless of their location in the world, connect to this server to request ...

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Aug 8, 2014

5 Tips to Segmenting Your Organic Traffic With Google Analytics

Janet Driscoll Miller, column writer for MarketingLand.com shares the best tips for understanding and segmenting your online organic traffic. For starters, Miller says that people with websites often times don’t have Google Analytics set up correctly. Which in effect, leads to incorrect data, which can lead to incorrect assumptions about organic traffic, SEO strategy , and how organic visitors convert on a site. Here are some of Miller’s ...

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Aug 6, 2014

How SEO & Content Marketing Can Transform Your Business

Trond Lyngbo, column writer for SearchEngineLand.com, a website on all things SEO and Marketing related, writes how much SEO (Search Engine Optimization) and content marketing can enhance your business and web presence. It’s pretty much obvious that SEO can help your business by bringing in new clients, and encourage clients to stick with you. If you want to get quality leads from search engines like Google, be more visible to potential new consulting ...

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Aug 1, 2014

What You Should Know About Responsive Web Design

Responsive web design is all the rage these days. If you’re going to have a website, you better make it responsive. So, what exactly makes a web design responsive? Responsive web design is an approach to web design that adjusts to the user, from varying browser sizes to changes in device. It’s been around for a few years, but it’s finally taking off and having a huge affect on websites. Responsive websites work by using media queries to ...

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Jul 31, 2014

Three Ways to Prioritize Your SEO

Erin Everhart, writer for SearchEngineWatch.com clearly lays out an effective way for businesses to prioritize their website SEO efforts. Everhart says that the most successful SEOs — the ones who get the most links, garner the most traffic, and reap the benefits from outlined and specific updates — are the ones who’ve mastered it. Here are three ways to prioritize your own SEO efforts, given by Everhart: 1. Define Your Goals When ...

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Jul 21, 2014

Tips for Better Off SEO

Although we typically associate SEO (Search Engine Optimization) with on-site factors, such as meta tags and page content, off-site factors are equally important. Off-site factors such as backlinks continue to play a significant role in a page’s search engine rankings. Irresponsible tactics, however, have turned off-site SEO into a minefield of link penalties and backfire-prone schemes. Jason Ferguson, writer for Volusion.com provides a few tips for ...

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Jul 14, 2014

Why SEO is Necessary for Everyone

Greg Gifford, column writer for Moz Blog, discusses the importance and necessity to understand, learn, and how to do local SEO . If you’re marketing for a business or even working for a company, SEO matters to your local internet marketing and ultimately, your company’s success . If your company has a physical location, local SEO is absolutely necessary to utilize. Gifford provides us with a simple plan to help build SEO skills and fully ...

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Jul 7, 2014

How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance

Call it organic marketing, call it inbound marketing or even content marketing — the practice of creating useful information to generate demand and attract an audience of buyers vs. buying ads to push messages out to them is one of the highest impact, low cost approaches to Internet marketing a business can take. The practice of optimizing content for better search visibility goes hand in hand with the broader approach of inbound marketing. SEO ...

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Jul 7, 2014

5 Steps to Execute a Site Redesign Without Compromising SEO

You’ve probably invested a ton of time and effort in your company’s SEO (Search Engine Optimization) strategy, and now your company dominates the rankings, however, your site is outdated. Here are five steps to ensure that you are able to successfully execute your site redesign without compromising months or possibly years of investment in SEO. Step 1: Evaluate Your SEO Strategy A site redesign is the perfect time to evaluate your SEO ...

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Jun 30, 2014

Best Practices for SEO Website Designers

As website designers, it is known that website design is about elevating bland information on a screen into something enticing and easily recognizable. It’s also about communicating an idea with others about what your business has to offer. So what happens when the message you’re trying to communicate to others must first pass through the eyes of a robot? The robot cannot compute the value of aesthetics. It can only operate off of its limited ...

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Jun 25, 2014

How to Retain Most of Your Traffic After a Site Redesign

A total site redesign can be a tricky thing. At some point, you must redesign you website to keep it fresh and interesting for visitors. When you do redesign, you also run the risk of your traffic dropping off too. Redesigning a website is one of the biggest SEO challenges that a company can face. So, what’s going to happen once the site is officially launched? What will happen with any 404s? How will the site perform in the search engines? What about ...

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Jun 9, 2014

Is PPC or SEO Better for Driving Traffic to Your Website?

Build it and they will come, right? Anyone who owns and manages a website understands that this is rarely the case. When it comes to driving traffic to your website, there are at least two major options: PPC ( pay-per-click marketing ) and SEO ( search engine optim ization ). For those who don’t know what PPC is, it refers to paying for traffic via advertising programs such as Google AdWords. Programs like these enable you to display ads in search ...

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Jun 9, 2014

Why Your Website Will Never Be Finished

We’ve got some news for you: Your company’s website will never be finished. If you believe you are completely finished with your website, then perhaps you’re not doing all you should with it. And this adds up to some good news because if you’re constantly updating your company’s site, you’ll develop an advantage over your competitors who aren’t. Here are three reasons why you should never stop improving your ...

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Jun 2, 2014

Definition of Organic Search Results [Under 100 Words]

It is obvious that the Internet has become an integral part of consumers’ local commercial activity today. According the PR Newswire.com, nearly all consumers (97%) are now using online media to shop locally. With nearly all consumers using the Internet to assist buying decisions, search engine rankings have become a top priority for both large and small companies. The way to grab the top spot in a Google search remains a mystery, and it’s never a ...

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May 21, 2014

Search Engine Optimization (SEO) Defined

Search engine optimization, or SEO, is an Internet marketing term that is tossed around daily in conversations with clients. In most cases, clients have some idea of what SEO is and what stands for. However, in some cases, it seems like business owners and marketers merely know that it is important for online success, but do not really understand what it is Recently, HubSpot, an inbound marketing company, released a short blog post defining this Internet ...

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May 5, 2014

Why Do Websites Need Blogs?

Businesses are investing a lot of resources to establish a presence on social media networks like Google+, Twitter, Facebook, and Pinterest. However, funneling all of your time and money into social networks should not be your only form of Internet marketing . Some companies assume that optimizing their social media networks is enough to boost their online presence, but a blog can also play a vital role in engaging potential customers. Here are ...

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Apr 28, 2014

Getting Started with Local Search Engine Optimization (SEO)

Why is local SEO important? Let’s start by defining what local SEO is exactly. Local search engine optimization (SEO) is a  specialized kind of online marketing that increases visibility for businesses interested in ranking for geographically-related keywords. In other words, when a customer types in your business type (product or service) and your local area (city, state, or zip code) you want your business listing and website to pop up as high as ...

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Apr 2, 2014

Google Plus. Why Is It Important for Business?

You may or may not have heard of the social media platform Google Plus. It is not very popular, yet, and it is highly under-used, for now. However, most Internet marketers believe that it could hold very special powers for Internet marketing in the future.   Google Plus has the capability to get your logo to appear next to your search result listings in Google Search and the offers the opportunity to network with thousands of similar brands and ...

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Feb 18, 2014

Social Media Content Guidelines

Over the years, there has been a dramatic shift in the content that companies publish as marketing material. The advancement in technology with the Internet and social media has played a part in this. However, there is something more to it. There has been a shift in the buyer persona. The traditional marketing technique was to publish content related to promotional updates. While this is still a part of your content marketing strategy, you need to focus on ...

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Jan 14, 2014

5 Tips to Coordinate Your Social Media & SEO Marketing Strategies

The ever expanding role of social media in search engine marketing has changed the game for search engine optimization (SEO). These things used to be completely different marketing strategies, but we have seen more and more how they need to work together in order to achieve online success. Businesses must begin incorporating social media marketing into their SEO strategies and vice versa. It is more important now than ever before to do this. According to ...

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Jun 6, 2012

Google Continues To Roll Out Big Changes: Penguin, Google+, and Google Shopping

Every morning I sit in front of the computer with a bowl of cereal and fire up my RSS feed. Lately, my feed has been buzzing with big changes and updates from Google themselves. Here is a summary of three big changes. Penguin Algorithm Update Over a year ago, Google launched the Panda algorithm update . The Panda update was an adjustment to the rankings algorithm that placed a greater emphasis on high quality content. Sites with low quality or ...

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May 4, 2011

Blogging for SEO: Drive traffic to your website with fresh content

Blogging is perfect for website owners who want to take an active role in raising their SEO profile. Its not just SEO, there are numerous benefits to blogging . If a website offers fresh and informative content that is updated often that is a site that is more likely to get bookmarked, shared on Facebook and Twitter, and maintain a higher level of returning visitors. Lets take a look at some of the SEO benefits of blogging. Fresh Content People love ...

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Jul 23, 2008

Question: Should I Start A Blog For My Business?

Most small businesses have heard of blogging, some read a few blogs and others have jumped into business blogging already. You might be wondering if you should start a blog for your small business . Most small business owners or management I talk to have some misconceptions on blogging. These “blog fears” are often a combination of misinformation from uninformed sources and their own inexperience. Lets address a few questions that ...

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Jun 10, 2008

SEO: Keeping Search Engine Optimization Simple

We’re all aware of the KISS theory, keep it simple stupid.  So I was reminded the same should apply to SEO when reading a post by Eric Enge on Search Engine Land and the power of simplicity in explaining SEO to clients . Search engine optimization can be complex with all of it’s facets and processes, but the true root can still be a simple one.  For me, the most simple sentence explaining SEO to non-search types was ...

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Jun 4, 2008

Google Search Inside of Google Search

After reading a story about the top newspaper websites (thanks to Ed Kohler’s Tweet ), I wanted to view the San Francisco Chronicle website since it received an “A” grade. Upon typing in “San Fransisco Chronicle” into my Google search field (bad article, no links!) I saw something I had never came across before. A search feature to search the SF Chronicle site , right from Google. As you can see, Google is ...

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May 16, 2008

Five Business Blog Tips Video For SEO

Rand over at SEOMoz put out his Whiteboard Friday video this week on Business Blogging and offered up 5 tips if you are considering blogging for business, especially to help your SEO efforts. Rand’s weekly videos offer great SEO tutorials and education and I was excited when I saw it ventured into blogging and SEO this week. Here is the video: SEOmoz Whiteboard Friday-Blogging for Higher Rankings from Scott Willoughby on Vimeo ...

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May 5, 2008

Making New Business Blog Readers Feel Welcome

Graphic designer David Airey , from across the pond, put out a great post today on elements your blog should contain/display to welcome first time readers and obviously turn them into long time readers. David points out that while you have been blogging for weeks, months or years; the visitor might be reading your blog for the first time ever. Since my niche in blogging is more focused to business blogging I thought I would outline David’s ...

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Apr 23, 2008

SEO Example: Debut On Page 8 For Minnesota Website Design

With search engine optimization being a process (not a trick) I thought I would post a series of updates over time on our own SEO process. We have identified the search term “ minnesota web design ” as our most sought after keyword term.  With the newly re-branded Five Technology website up for just 2 months we are at least now on the radar on Google appearing on page 8 for this search.  It won’t be easy or ...

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Apr 15, 2008

3 Reasons to Start A Business Blog For Your Small Business

If you are considering adding a blog to your small business website here are 3 reasons to start a blog today. Business blogging is a growing strategy of many small businesses for a number of reasons, but here are three with visuals I built to accompany them (I’m a visual guy). Start a Business Blog Reason #1 – Build Content Many small business websites consist of basic page structure. You’ll find many a four or five page site ...

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