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Social Media Marketing

Nov 20, 2016

Dress your content up for the Share

When web pages are shared on social media platforms a preview of the link is generated. Before you publish your next blog post take the time to visualize how your post will appear in the link preview on social media platforms. Presentation is key because the preview is an opportunity to capitalize on the fact that someone is sharing your page. Below is an example of the link preview in Facebook. 1. Headline First, you want to make ...

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Aug 13, 2014

Strategies for Facebook Marketing Success

As more and more companies begin to join social media sites to better connect with their customers, the noise level for individual users increases. Today, there are over 1 billion active users around the world. How are you going to make sure your brand stands out among the insanely large crowd? Your brand must be remarkable, interest, and add value. Here are some helpful strategies to optimize and take Facebook-specific functionality into account. Content ...

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Aug 7, 2014

How To Use Social Media & Blogs for CTA Marketing

Danielle Wiley, column writer for MarketingLand.com shares how important social media and blogging can be for powerful CTA (Call-To-Action) marketing. Blogs, Facebook, Twitter, Google+ and many more are the places people are talking about goods and services. Technorati’s 2013 Digital Influence Report shares that growing trend of consumers turning to blogs and social media when looking to make a purchase, thanks to the trust and clout carried by online ...

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Aug 6, 2014

YouTube and Your Social Media Marketing

After its beginnings in 2005, YouTube has become more than just a place to watch cat videos. Now in 2014, YouTube has become the world’s second largest search engine, a driver of online culture, and a springboard for Internet fame. YouTube has expanded to bigger and better ideas than cat videos. YouTube marketing is a great way to visually connect with audiences. Key Statistics & Demographics YouTube sees over 1 billion visits each month ...

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Jul 30, 2014

5 Things NOT To Do On Your Company’s Social Media

Having your personal social media accounts on Facebook or Twitter can be a fun social outlet for you to connect and share photos, thoughts, and humorous memes with your followers and friends. Your company can also benefit from social media, however, in a much different way. Social media is a perfect outlet for your company’s marketing tactics as it reaches a very wide audience. Social media marketing is huge with marketers and advertisers, and it ...

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Jul 29, 2014

Strategies and Tactics for Pinterest Marketing Success

Pinterest is one of the many social media platforms that your business should definitely consider utilizing. Through beautiful images and easy-to-use “pinning”, this website has taken the online community by storm. Following its launch in 2010, Pinterest provided a way for users to simply share and create image collections for hobbies, style, business, and more. Whether you’re a business owner connecting with your users through images or ...

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Jul 23, 2014

8 Mistakes Your Business May be Making on Twitter

Social media is a great way to engage with potential customers. Over the past few years, Twitter has grown to be one of the most popular websites — not just in social media but across the Internet. With over 250 million active monthly users, Twitter gives you access to a virtually limitless pool of customers. Today, more and more businesses are using Twitter as a part of their social media marketing campaigns. Many have also seen a significant ...

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Jul 22, 2014

Using Google+ for Marketing

Neil Patel, co-founder and writer for KISSmetrics.com, discusses the benefits of businesses utilizing Google+ for their social media marketing . Google+ is a platform not to be ignored. If your business wants to be seen and heard, Patel highly suggests to create a profile for your business. With over 150 million active users, using Google+ can definitely help impact your search engine rankings in a good way, simply because its run by Google. Patel offers some ...

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Jul 16, 2014

5 Step LinkedIn Marketing Strategy for Your Business

If you’ve been wanting to increase your use of LinkedIn to boost your company’s visibility, find new leads, and create more business, here are some helpful tips. Mokina Jansen, writer for NetworkSolutions.com gives us a simple yet effective five step process for business to grow via LinkedIn. Along with other social media platforms, LinkedIn marketing can be just what your business needs to get noticed by other businesses. LinkedIn is the ...

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Jul 15, 2014

Advantages of Social Media Marketing for Your B2B Company

As more businesses start landing and controlling their own social media campaigns, it’s becoming more clear that if a company does not  utilize social media, they’re put at an extreme competitive disadvantage. Social media marketing has many advantages as it offers the immediacy and interactivity consumers want and anticipate. It can help to also intensify customer engagement, drive quality leads and produce higher ROI. However, many B2B ...

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Jul 9, 2014

6 Key Shifts in Thinking About Social Media

Do you ever wonder how businesses are using social media  marketing to grow their business? Whether they are concerned about declining Facebook reach? What platforms and strategies they intend to invest their time on? Donna Mortiz, column writer for Entrepreneur.com examines Social Media Examiner’s annual Social Media Marketing Industry Report after surveying over 2,800 marketers. The one undeniable message from the report is that marketers ...

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Jul 2, 2014

Marketing Your New Business: Where to Start.

Starting and marketing a new business is not the same today as it was twenty, or even ten years ago. It’s important to take initiative on your business idea by setting up your website and social media accounts. Execution is what differentiates a great thinker from an entrepreneur. Everyone and every business starts somewhere — and your top priority right now should be building and growing your online presence. To help get your marketing efforts ...

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Jun 30, 2014

6 Tips to Create Meaningful Connections on LinkedIn

LinkedIn is truly a unique and upcoming social media platform. LinkedIn is a source for professionals to marketing themselves or their company to make connections with others. LinkedIn should be viewed as a great tool for marketers to connect with other professionals or companies in a meaningful way, not a platform for shouting your marketing message at unsuspecting people. For example, you wouldn’t approach a table full of professionals at a ...

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Jun 25, 2014

Ten Tips for Skyrocketing Your Facebook Engagement

Looking to spice up your posts and better engage with your audience? Grace Turner, column writer for The  60 Second Marketer, a marketing communications firm, provides ten easy steps to enhance the user experience on your Facebook page for improved social media marketing . Use Images and Videos that Engage Your Audience Many readers are drawn to visually appealing messages. ‘Rich’ media such as photos and videos will grab the ...

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Jun 24, 2014

Definition of Social Selling [In Under 100 Words]

Sam Kusinitz, Editorial Assistant from HubSpot.com, a website for all things Internet Marketing related, defines the term “social selling” in under 100 words. Social selling isn’t just a fancy buzzword — rather it’s become a crucial way for successful sales and marketing teams to communicate to their audiences. Here’s the simplified definition by Kusinitz: Social selling is when salespeople use social media to interact ...

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Jun 20, 2014

5 Myths of Social Media Marketing

Marketing twenty years ago was rather elementary: design-catchy billboards, mail-out flyers, TV and radio advertisements, etc. Consumers have now moved into the digital world, yet they still crave the attention of corporations they admire. However, many brands are still getting stuck on social media, and are failing to effectively utilize this channel. Scott Langdon of Higher Visibility makes an interesting comment on why businesses may struggle with ...

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Jun 18, 2014

The Quick Social Media Audit Everyone Can Do

Kevan Lee, column writer for Buffer.com, a blogging site about all things social media, asks us to examine our company’s presence on social media. It’s surprising how much we can learn from an examination of how we manage (or don’t manage) our online brand. Remember that social media marketing is one of the best, if not the best way to reach out to potential customers. Social Media Audits Matter for Everyone Maintaining your ...

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Jun 16, 2014

5 Barriers to Break for Great Social Media Presence

If you’re planning to better your Internet marketing techniques, specifically through social media, it’s not always so easy. There are challenges for marketing teams to consistently excel with social media such as time constraints, too many responsibilities, budget, etc. However, there are ways to overcome five of the biggest barriers to social media marketing success, and we offer you some solutions so you don’t lose time muddling through ...

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Jun 11, 2014

Which Social Media Accounts Really Matter?

It’s no lie that social media is important for reaching out and marketing to your audience. However, social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. We provide you with some insightful information and advice about which social media sites you should place more or less emphasis on when implementing your social media marketing strategies. For starters, ...

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Jun 10, 2014

Boost Sales With 7 Social Media Steps

When social media first hit the scene back in the early 2000s, no one would’ve guessed the power and heavy influence it would have in the advertising and marketing world. Today, social media marketing is absolutely vital to businesses as a way to reach out to customers. It’s a powerful and effective way to grow your brand awareness and your profits. If you haven’t put your business on social media sites yet, we would strongly recommend you ...

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Jun 3, 2014

Social Media Marketing & a Call To Action

Danielle Wiley’s article from MarketingLand.com, an online marketing publication website, would argue that social media websites such as Facebook, Twitter, Instagram, Pinterest, blogs, etc. are the places where people are talking about your company’s goods and services. According to Technorati’s 2013 Digital Influence Report, there is a growing trend of consumers turning to blogs and social media when looking to make a purchase. We ...

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May 30, 2014

5 Things Your Business Needs to Do on Facebook

An article written by the Editor in Chief of Personal Branding Blog and the CEO of buzz2bucks, Maria Elena Duron, “5 Things You Need to Know to Get ROI from Your Facebook Ads” provides a helpful guide in order to for you to have better social media marketing for your business, and ultimately receive a return on your investment. Perhaps being in a small business you’ve considered using Facebook Ads to better market your company online. ...

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May 28, 2014

5 Things NOT to do on Twitter

One of the most difficult aspects of learning about Internet marketing is that you have little ability to distinguish cold-hard facts from marketing fluff. You want to absorb as much information as possible without   having to fact check every article you read on new marketing techniques. Unfortunately, in the social media marketing space, you’ll find a lot of “get rich quick” type schemes — but some of those “tips” ...

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Apr 2, 2014

Google Plus. Why Is It Important for Business?

You may or may not have heard of the social media platform Google Plus. It is not very popular, yet, and it is highly under-used, for now. However, most Internet marketers believe that it could hold very special powers for Internet marketing in the future.   Google Plus has the capability to get your logo to appear next to your search result listings in Google Search and the offers the opportunity to network with thousands of similar brands and ...

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Mar 14, 2014

Why Does My Company Need Social Media Marketing?

Social media is a great way for people to engage with one another on the web. Peer to peer networking has in fact been around since the birth of the Internet. However, it has really taken off and gone main stream in the last ten years or so. It is called social media for a reason. Users communicate and interact on the Internet in a social context. These interactions can include engagement as deep as spilling a 1,000 word blog post about your personal life or ...

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Feb 18, 2014

Social Media Content Guidelines

Over the years, there has been a dramatic shift in the content that companies publish as marketing material. The advancement in technology with the Internet and social media has played a part in this. However, there is something more to it. There has been a shift in the buyer persona. The traditional marketing technique was to publish content related to promotional updates. While this is still a part of your content marketing strategy, you need to focus on ...

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Jan 21, 2014

Social Media Management Tools to Improve Internet Marketing

There are a variety of social media management tools to enhance your social media marketing efforts. These tools will help you better manage your social media sites and improve your overall Internet marketing strategy. Managing your social media can be time consuming and requires a lot of guess work. Use these tools to make your social media marketing more efficient and effective. Here’s a few of our favorites that have really boosted our social media ...

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Jan 14, 2014

5 Tips to Coordinate Your Social Media & SEO Marketing Strategies

The ever expanding role of social media in search engine marketing has changed the game for search engine optimization (SEO). These things used to be completely different marketing strategies, but we have seen more and more how they need to work together in order to achieve online success. Businesses must begin incorporating social media marketing into their SEO strategies and vice versa. It is more important now than ever before to do this. According to ...

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Jan 9, 2014

5 Internet Marketing New Years Resolutions

Now that you’ve recovered from your New Years Eve hangover and caught up on some sleep from the busy holiday season, it’s time to start thinking about your Internet marketing strategy for 2014. Here are five New Year’s resolutions you should take to improve your Internet marketing strategy for 2014: 1. Use social media marketing more. Social media marketing is becoming a big part of businesses’ Internet marketing strategy. ...

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Oct 25, 2011

A Complete Internet Marketing Strategy Involves More Than Just Building a Website

Having just a website is not enough anymore. Don’t get me wrong here because having a website is absolutely vital to your online strategy. But the web is getting more competitive every year and if you truly want your business to reach its highest potential you should consider the following strategies. Mobile Web Site Mobile web browsing is on the rise with an estimate of almost 100 million monthly mobile users browsing the web. This number is ...

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Nov 5, 2010

Facebook & Small Business Marketing With The Buffalo Chamber

I enjoyed the opportunity to speak at the Buffalo Chamber Quarterly Luncheon this week on Facebook.  My presentation focused on small business using Facebook for marketing. Marketing Options & Best Practices Chamber members learned about the various ways to use Facebook to both market socially with deals and interaction as well as using direct advertising with Facebook ads.  My slides are embedded below. ...

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Nov 2, 2010

It’s Not One Presenter, It’s Hundreds – Twitter Changes Conferences

If you’ve been to a conference, workshop or presentation lately you’ve noticed.  If you haven’t been able to make it to an event you wanted to … you’ve noticed.  Twitter is buzzing with links, takeaways, highlights, photos and more everyday, from people at great events.  Twitter is making events better. Heads Down Is A Good Thing There was a time when a presenter would shudder at half the audience having their ...

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Oct 20, 2010

Local Search Study Shows Over 70% Of Consumers Start Online

Looking for a local business, service or product starts online for close to 3 out of every 4 consumers.  I’m guessing that number reported by a recent Local Search Usage Study isn’t alarming to consumers or business owners these days. What continues to be alarming for me is the number of businesses that lack correct information online, multiple sources to be found by and online marketing strategies (no matter how small they might be). Inc. ...

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Apr 6, 2010

Sold On The Minneapolis & St Paul Real Estate Bar Camp

I had a great time today sharing some of my web design and Internet marketing experience and knowledge with hundreds of real estate professionals at the Minneapolis & St Paul Real Estate Bar Camp event today. It was great to be around and interact with people truly wanting to learn, improve, share and take steps to trying new things.  I met and talked with so many Realtors, Brokers and Mortgage professionals that are excited and dedicated to ...

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Feb 8, 2010

Small Business Wins Big With Local University

I had the pleasure of attending the first Local University put on by GetListed.org in Spokane, Washington on February 4th, 2010.  This one day event, provided a fantastic amount of local search, SEO, social media and other Internet marketing information to over 150 attendees looking to have a better grasp on how they can be more visible online. Organized by GetListed.org co-founder David Mihm , the seminar featured a great line-up of experienced ...

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Nov 16, 2009

Talking Social Media With Community Banks

I had the opportunity to talk about social media with members of the Independent Community Bankers of Minnesota on November 12th. We discussed how community banks could utilize Facebook, Twitter, blogs and other social media platforms to connect and communicate with their customers and prospects. The events other presenter, Cindy Cofer Evert offered great insight and tips on press releases and PR.  Her info made for great web ...

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Aug 12, 2009

It’s About Contact, Twitter Is On My Business Card

It was over a year ago when I posted on if I should put my Twitter handle on my business cards .  I finally needed a reprinting of my business cards and my Twitter address, @AaronWeiche has been added. Twitter is a valuable communication tool for me, the same as email or phone with many people. It has far more value on my business card then our fax number or my Skype ID.  If you want to contact me, Twitter works just as well as any other method. ...

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Jun 19, 2009

My ROI Of Twitter For Business

The value of Twitter is something that is widely debated as it continues to grow.  The extremes are those who can’t live without it and others that can’t fathom how it’s worth one second of their day.  In the middle are a lot of people trying it out, maybe for their small business, maybe just for fun. My Twitter use has a very high value to me and if fact it even has a number.  I’ve posted in the past on the benefits Twitter ...

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May 18, 2009

Hunting Gets A Bit More Social With Our Latest Web Design Project

Five Technology is excited to announce the launch of TheHuntingAuthority.com web project.  This hunting community website combined a great web design interface with a ton of features. Bringing Social Interaction To The Duck Blind The guys behind The Hunting Authority came to us with the goal of being the best website an avid hunter and outdoors person could find.  Great design, great content, great features and most of all, a voice for the ...

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Apr 26, 2009

You’re A Small Business, Why Be On Twitter? 100 Reasons.

You can’t interact with any form of media these days and not hear about Twitter.  TV, radio, print, web, mobile and face-to-face networking are all jumping in. Big traditional media, big business, big stars, big sports … all on Twitter . But you, you’re not big.   You’re a small business and while you’re interested in tools and strategies to grow your business, you don’t know how to evaluate the Twitter buzz.  It ...

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Mar 12, 2009

The Fight For Attention, New Online Advertising Explodes

On visiting ESPN.com the other night the main homepage ad caught my eye more than normal. How couldn’t it? The rich media ad for the iPod Touch made the ESPN website explode. As a recent Washington Post article pointed out, online advertisers are hoping that bigger and bolder ads can save display and banner advertising . There was no doubt I couldn’t miss the Apple ad as the iPod Touch device jumped out of the ad frame and exploded the ...

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Dec 16, 2008

Blog Radar: Web Content Strategy, Twitter Marketing, Search Marketing & SEO Fundamentals

Great Internet marketing blog posts are always on my radar and I have four I’m highlighting here that can provide some great education, examples and ideas for any business working to succeed on the web. Each one has some great takeaways you can plug into your business strategy online. Better fundamentals, better content, better use and better marketing.  Great reads! + The SEO Pyramid Fundamentals SEOmoz and the fabulous ...

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Nov 11, 2008

A Small Business Twitter Marketing Example

Thanks to @pancheros on Twitter for putting this Twitter marketing story in front of me. (There are more benefits than you know to following a burrito tweeter.) The Cedar Rapids, IA Gazette has a nice little write-up on a small restaurant using Twitter . Riley’s Cafe started using Twitter recently and implemented a “Twitter Tuesday” special. So far they have seen both foot traffic in the door as well as local buzz from it. ...

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Jul 7, 2008

Does Twitter Belong On Your Business Card?

When getting new business cards to start 2008 I added my Skype ID to my listing of contact information on my business cards.  I use Skype quite a bit, it’s one more way to connect with me, so it made sense.  Now that I have been growing addicted to Twitter , I think that having my Twitter ID  on my business card would be an even better idea. My main value in Twitter currently is networking and following other great business, ...

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