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Content Marketing Implementation

Sep 26, 2014

Transitioning Website Design & Content Trends

Have you been noticing some website design and content trends substantially changing in the past couple of years?  With the exponential growth of different devices accessing the Internet and keeping pace with best SEO practices Ilya Posin with Forbes points out a few that stand out: Goodbye: Mobile Versions of Websites Instead of building mobile-switched sites (i.e. m.websitename.com), many innovative designers and developers are now focusing on ...

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Aug 4, 2014

5 Content Questions to Guide Your Website Redesign

When doing a website redesign , there’s a lot to consider and there are many people who want to be involved when it does happen. Designers want to talk about building a better user experecen. Developers want to upgrade technology for mobile and tablet Internet use. Your SEO team wants to keep as many of your rankings intact as possible. Yet there are other important content questions to consider before revamping your website. Here are some important ...

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Jun 16, 2014

How Much Content? Wrong Question.

Carlos Hidalgo, column writer for HubSpot.com, a website for all things inbound Internet marketing, describes the problems content marketers have when writing content for their marketing strategies. Many times, marketers often think to themselves, “How much do I need to “fuel” my marketing automation system?” However, Hidalgo believes the question in and of itself may be the wrong thing to ask. In 2014, ITSMA released a study showing ...

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Jun 12, 2014

3 Things You Need To Generate Leads From Your Blog

No matter how many blogs you write for your company, it can be challenging to actually gain readers. Alexandra Skey, blog writer for Getspokal.com, an Inbound marketing company, writes, “The 3 Essential Ingredients You Need To Attract Qualified Leads From Blogging”. Even if your company follows a solid Internet marketing strategy including blogs, promote your content on a regular basis and captures leads via email campaigns, how do you make sure ...

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May 5, 2014

Why Do Websites Need Blogs?

Businesses are investing a lot of resources to establish a presence on social media networks like Google+, Twitter, Facebook, and Pinterest. However, funneling all of your time and money into social networks should not be your only form of Internet marketing . Some companies assume that optimizing their social media networks is enough to boost their online presence, but a blog can also play a vital role in engaging potential customers. Here are ...

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Feb 4, 2014

Creating a Successful Content Marketing Strategy

Generating fresh and relevant content can be time consuming, frustrating, and sometimes just plain boring. Wouldn’t it be nice to have some sort of plan behind content generation? Content marketing has taken the Internet marketing industry by storm, but it’s no easy task. Having a content marketing strategy is a must to stay on track and generate the fresh and relevant content that will boost your website’s search rankings. ...

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