The website for your non profit organization is at the center of your digital marketing strategy. Therefore, it deserves the maximum effort to create a user-friendly website that works to fulfill all the goals of your organization.
Here are 10 must-have features that can make a successful non profit website:
User Registration is an excellent feature for your non profit website. It enables serious visitors to establish a long-term connection with your website. These power users provide you the basic necessary information that identifies them. That allows you to give these users a more privileged access to your website, and share more information with them — it also generates good leads for your organization in the long run.
The event calendar helps the visitors to stay on top of any upcoming events that your non profit may be organizing or involved in. It’s a great way to promote your events. At the same time, it gives advance information to the interested people who may like to attend or associate themselves with such events.
You can make your non profit website more interactive and participative by providing a separate section for discussions. It can be a moderated forum, or it may allow only registered users to participate on your blog, depending on your preference. Create a sense of community among participants at your website, and make sure you are a part of the conversation.
Opinion polls can be another way to form interactions between visitors as well as gather important data. They can be helpful to highlight the issues or causes that your non profit may need to address.
Donations are vital to your non profit organization, and it’s donations that keep it running. Make sure it is easy to accept online donations. There should be a donation button placed somewhere visible on your homepage so that visitors are able to make simple and efficient donations.
A Content Management System can help you to manage the various streams of information and data on your website efficiently. It allows the website manager to update and maintain the data in an organized matter.
With your own website, you can have an exclusive blog of your own at your own website. It can have the ability for readers to make comments. Having a blog will improve the dynamic content of your website, and help from an SEO perspective as well.
Online marketing for your nonprofit cannot afford to ignore the growing importance of social media. If you have a presence on social networking websites such as Facebook, Twitter, or Google+, your website can provide a direct link to it. Readers are often logged into a social site, so you should also make pages easy to share from your site.
People who visit your non profit website may also be interested in receiving regular updates and information directly into their inbox. For such visitors, you can make a provision for a periodic e-newsletter. The content can be used from your website and blog, and delivered via email to the subscribers — another great way to maintain active connections with your supporters.
There should be a provision on your website for any visitor who may like to leave his/her contact information with you. This can help to build your database of relevant contacts/leads over a period of time.
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