If you’re planning to better your Internet marketing techniques, specifically through social media, it’s not always so easy. There are challenges for marketing teams to consistently excel with social media such as time constraints, too many responsibilities, budget, etc. However, there are ways to overcome five of the biggest barriers to social media marketing success, and we offer you some solutions so you don’t lose time muddling through them much further.
One of the most common reasons for a mediocre social media presence is simply due to a lack of time. With everything else on your plate, at the end of the day, you just don’t have the time to put more effort into social media. Here are a few solutions:
Another common problem with social media marketing is not always knowing what kind of content to post. This usually happens for a few reasons such as:
Similar to Barrier #2, not fully knowing what your audience actually wants you to talk about can keep your brand from shining on social media. If your content consistently fails to generate interaction, you’ll likely become frustrated and feel as though you’re just treading water.
Here are some ways to figure out what type of content your customers want:
Perhaps your social media strategy might feel unfocused and random because you haven’t taken the time to concretely explain how social media fits into your overall marketing strategy, and how it’s going to help your company reach its business goals.
If this barrier is holding you back from social media greatness, start by getting a copy of your company’s strategic goals for the year. Identify which of these goals on social media can contribute to, and how. Review your overall marketing goals, and identify how social media fits in.
It may be the case that not everyone at your company is as excited as you are about social media. If your coworkers or boss don’t believe that social media is worth spending time on, excelling with this type of online marketing will definitely be a challenge.
However, if you’ve successfully applied the solution to Barrier #4 by defining exactly how social media fits into your overall marketing strategy, then proving the value of social media to others will be easy.
Make sure you are tracking meaningful metrics that you’re able to point to when anyone challenges the validity of spending time on social media. This means that you can look at metrics that show the impact of social media in key areas such as site traffic, blog traffic, new leads and sales. This can be made possible with Google Analytics.
Being successful and great at social media is difficult. It takes time, creativity, imagination, and great communication skills. These five solutions should help you to diminish these typical barriers to social media greatness so that you’re able to focus on developing the skills that really count.