Having just a website is not enough anymore. Don’t get me wrong here because having a website is absolutely vital to your online strategy. But the web is getting more competitive every year and if you truly want your business to reach its highest potential you should consider the following strategies.
Mobile web browsing is on the rise with an estimate of almost 100 million monthly mobile users browsing the web. This number is certain to rise in the coming years.
Here are a few reasons to add a mobile site in addition to your main site.
Search Engine Optimization is the art and science maximizing your website’s exposure on search engines like Google. Essentially, you are tying to increase the chance that someone searching for a product or service finds your website on search engines. Techniques include keyword research, content optimization, and making sure search engines can easily crawl and index your site.
Pay Per Click is similar to Search Engine Optimization but with a PPC campaign you are literally paying to get to the top. You might be asking yourself, why would anyone pay for SEO when they could just pay to get to the top with PPC? Take a look at the image below to see the difference.
PPC’s main advantage over SEO is that you can pay to get to the top and you only pay when someone clicks on your link. The disadvantage is the area PPC ads occupy in search engine results tend to get ignored by most users and once you run out of budget you are removed immediately from the results. An SEO campaign can have longer lasting effects even after you stop paying for it and people click on those results in search engines more often. Both have their place in the internet marketing world. The key is to find out what is best for you.
Social media is being leveraged more and more as a way for businesses to communicate with their clients and customers. People can stay up to date with their favorite stores, restaurants, and businesses through Facebook, Twitter, LinkedIn and more. Having the ability to quickly communicate with your customers is a strategy worth considering.
Your e-commerce store can post promo codes, your restaurant can post daily specials, or just talk to your customers and get to know them.
The great thing about social media is the costs are very low. You can pay a professional to do social media marketing for you or you can set up social media accounts yourself. The choice is yours!
Like social media, email marketing is another way to communicate quickly to your customers. With email marketing you can collect email addresses from customers, people who visit your website, people who you meet at conferences and other business gatherings.
Through social media you have to wait for people to follow you on Twitter or ‘Like’ your page on Facebook but with email marketing you can build a database of names. Of course, you want to do this within reason. Buying a list of names from another company or spamming people’s inbox will get you nowhere. Only send to people you have a business relationship with.
Google Analytics and other analaytics programs allow you to track a great deal about your website and it’s visitors. You can track:
You can have someone set up analytics for you but its also a great idea to have a professional review the analytics with you monthly. This will allow you to take action based on the results to improve your website continuously.
We believe a complete internet marketing strategy starts with having a great website that is enhanced by these other great services. You may not want to include them all and that is fine! We can help you build a strategy and find out what is best for you and your business.
Give us a call: 763-972-5933