As more businesses start landing and controlling their own social media campaigns, it’s becoming more clear that if a company does not utilize social media, they’re put at an extreme competitive disadvantage. Social media marketing has many advantages as it offers the immediacy and interactivity consumers want and anticipate. It can help to also intensify customer engagement, drive quality leads and produce higher ROI.
However, many B2B companies aren’t utilizing social media because they don’t believe it applies to them. This may be because they believe social media platforms such as Twitter and Facebook are too personal for B2B marketing. However, this couldn’t be further from the truth.
Andy Lombard, writer for MarketingLand.com, a website on all things Internet marketing related, shares many benefits of social media marketing for your B2B business.
Thought Leadership: Social media is a great way to make impression on leads. Offering content such as webinars and articles from your company’s subject manner experts can convey your credibility and expertise. The resulting feedback can provide valuable product insight as well.
Engagement: Social media is a great way to engage with your audience and followers. Lombard suggests in order to increase your social media engagement, having tutorial videos and demonstrations of your products and its uses is a way to humanize your brand and employees. Also, Lombard suggests that sharing company news and stories is another great way to build a sense of trust and drives greater interest.
Leads and Traffic: Implementing a strategy of persistent marketing and high-quality content is the key to both fostering credibility and attracting high-quality leads. Because the data and feedback are real-time, the insights are that much more valuable.
Cost Savings: Lombard suggests that with the right tools, you can launch, measure and modify your social marketing campaigns immediately, eliminating months of slow and expensive production. Social media allows you to get fast and real-time feedback so you’re able to accordingly adjust your social marketing strategy to drive more traffic and leads.
Network: Although not all social media interactions will lead directly to a sale, that’s okay. Building a diverse network of online industry contacts can lead to your next great employee, vendor, or even a great referral.
Relevance: As more B2B companies create engaging social presences, a failure to participate looks bad for your company. Your Internet and social profile visibility matter more than you think. Lombard says that many times, consumers and companies will measure brand profiles online. Brands that are lacking in a strong social presence risk losing business and overall interest.
We agree with Lombard in the fact that social media marketing is a golden opportunity for B2B. From creating new business relationships to receiving input from customers, the benefits are endless. Smart B2B companies will build a strategic social media marketing plan.
At Five Technology, we’re here to help your business with all of its Internet marketing as well as social media marketing needs. Let’s talk to get started!
Read the full article by Andy Lombard.