While many companies and organizations rush to redesign their website to improve it’s performance, they overlook a simple change in approach that might make the biggest impact.
A shift is taking place on the web for small business. Websites and web content are moving to reality, far away from marketing hype. If a company can change their approach and find ways to bring valuable content to users, then they can improve traffic and ultimately leads.
A Clear View, Show What You Can Do
A buzz word in the web design world is transparency. To me, this simply applies to the ability to show potential customers and current clients just what you can do for them. Instead of pitching them that you are “the best, the leader, number one” why not drill into exactly how you can help them?
Example 1: A CPA Firm could use their content to outline their menu of accounting services … and their content might read the very same as 10,000 other CPA websites in their industry. If they shift their approach, they could provide a summary of how they helped a small business find financial efficiency, position it for growth and help it succeed.
They could show their target market exactly what they ARE doing and make it easy for that user to understand the type of benefits they bring with their service. Their services mix to create success for a client, instead of a users trying to guess what they need off the standard services list.
Example 2: A Restaurant can show their menu items and a burger is a burger is a burger in print version. But if you take a short video clip of making your gourmet or special burger, post a series of photos and customer comments on it … you have something to bring hungry stomachs in.
In taking the approach to show the reality of your ingredients, the process and the visual WOW factor, you have created a distinct difference from your competitors websites.
Those are just two quick examples of how taking a better approach to web content and involving ideas, media and real web content can have an impact. EVERY business out there can find these valuable ways to better illustrate how they can benefit, help and serve their clients and customers.
Build you website visitor a clearer picture on your offering, expertise and process and you will become a clear choice as the one to buy from.