20 Years Old 1995-2005
May 11, 2011

Choosing the Right SEO Company

Choosing the right SEO company can be a daunting task. Those in the industry know the qualities of excellent SEO work. But what about those not in the industry? It can be difficult to tell the difference from an outside perspective, we want to give you an idea of what you can do to make sure to hire the right SEO company. Here are some qualities professional SEO provides.

Research

The cornerstone of every successful SEO campaign is research. Keyword research, market research, and competitor research are all a must. Without proper research your SEO campaign could be targeting unrelated keywords or targeting the wrong market entirely. Before hiring an SEO company make sure that research is something they value. Ask them if they are willing to share with you the results of keyword research.

Better User Experience

Part of the SEO battle is getting your site to appear in search engines for well researched keywords. The rest of the battle is delivering informational content, turning potential customers into paying customers, and turning one time readers into returning readers. Sometimes lost in the shuffle to get more traffic to your website is the ability to keep people interested once they reach your site. Before hiring an SEO company you need to make sure they are considering what happens once someone clicks on the site. Targeting unrelated keywords, keyword stuffing, and not adhering to great usability and design standards may gain more traffic but not quality traffic. Make your SEO company agree to using no spamming tactics that will almost certainly not work out in the long run.

Break Down the Quote

When your potential SEO company gives you a quote or proposal, look for a break down of services to be performed. If they do not provide a break down, do not be afraid to ask for one.

Here are some MUST HAVES:

  • Site Audit for Technical Issues – There are many issues that can prevent search engines from effectively indexing a website. Among them are duplicate pages, broken links, and bad URLs.
  • Keyword Research – The keyword research to find the keywords your site should target is vital to the success of any SEO campaign. So vital in fact, that if this step is skipped no SEO campaign will reach its maximum return on investment.
  • Content Optimization – Using the knowledge gained from keyword research the next step is to optimize your website’s content.

If you have the budget, I would additionally recommend link building, local search optimization, & social media optimization.

 

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