Sam Kusinitz, Editorial Assistant from HubSpot.com, a website for all things Internet Marketing related, defines the term “social selling” in under 100 words. Social selling isn’t just a fancy buzzword — rather it’s become a crucial way for successful sales and marketing teams to communicate to their audiences.
Here’s the simplified definition by Kusinitz:
Social selling is when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.
According to Kusinitz, the use of social media in sales allows salespeople to delight their audience and prospects rather than interrupt their daily lives with cold calls and hard sells, eventually converting them into loyal customers. Social media is great for interaction and engagement between your business and your followers/audience. Your customers are able to create reviews, make comments, “like” your posts and share your content with their own followers. Representations of your company through social media also greatly enhances the buying experience for the customer because they feel as though they can trust you better when you respond to their comments and questions about your products/services.
Internet and social media marketing are essential for your company’s success. If you have questions about how to implement social media marketing through various platforms such as Facebook, Twitter, Google+, etc. let’s talk, we’re here for all your Internet marketing needs!
Read the full article by Sam Kusinitz.