Our last post looked at the new Google search features incorporating local search results into regular search queries. For many search terms you no longer need to apply a city and state to get local results.
A New Top Keyword
I thought I would update that post with how this new Google search feature has effected our search engine traffic. Prior to this local feature, our top terms of referral traffic were our company name and then “web design MN”, “Minnesota web design” and other variations.
In the past week we have a new top term for bringing traffic to our website, “web design”. Prior to the Google change, we would have never even dreamt of competing for the term of web design without a location or another term attached. In doing just some minor research, we appear in the local search results for 11 different zip codes. With our office being rurally located, we bleed into other areas results from as far as 20 miles away. If we were right in Minneapolis this wouldn’t be the case, but the search volume for “web design” would be much higher. Not too bad of a trade off.
This new local search feature creates a lot of opportunity for small businesses to attract more business from Google. It also shines a much brighter light on local search, a focus we will see increase in the coming months for sure.