Five Techwe are
Aug 6, 2008

Learning By Example: Great Posts On Twitter & E-commerce

example case studyIf you’re like me you learn far more by getting your hands on a real life example. It’s one thing to read how Twitter can help you or that e-commerce success could be yours; it’s another to get the details of a true experience. Here are two posts I came across recently that through sharing their own experience or interviewing bring great insight into success online.

+ A “Non Big Brand” Twitter Case Study from Sugarrae
Get an outline of how a website providing Blackberry news and info started up with Twitter, gained initial traction, then flatlined and then reach a whole new level. This post has a great outline of what led to their recent burst and success using Twitter to strengthen their community and interaction with their website. Pay attention to the 9 great items on why their “Second coming” increased the success.

+ A Small Business Marketing Success Story: from Matt McGee
Matt wrote this article for Search Engine Land and put together a great interview with a niche e-commerce website that serves the premium pet food market. Company and website owner Anthony Holloway outlines their start, their success and the choices they made to get where they are.

Of interest to me was the information on how they leverage customer reviews of the products to increase the content and offering on the site. has created a simple but fantastic method to follow up with customers and get their 2 cents after the purchase. Every small business e-commerce website can learn one thing or more from this post.

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