May 5, 2008
Making New Business Blog Readers Feel Welcome
Graphic designer David Airey, from across the pond, put out a great post today on elements your blog should contain/display to welcome first time readers and obviously turn them into long time readers. David points out that while you have been blogging for weeks, months or years; the visitor might be reading your blog for the first time ever.
Since my niche in blogging is more focused to business blogging I thought I would outline David’s points (originally from Problogger) and also add some small business blogging angles to it.
Why did you start your blog? The story of how, when and why you started the blog can help readers connect with you.
How is it designed to be used? An increasing number of people understand what a blog is and how it operates, but some readers may not, particularly non-tech savvy audiences. Explain concepts like comments and any features you’ve installed that might take a little describing.
How can users connect / subscribe? Explain how to use RSS or how to subscribe via email. It’s amazing how many people don’t understand this.
How can readers get more involved? If you have forums or a community area to get readers more involved, highlight them.
Where should readers start? Point new readers to some starting points to read.
My additions based on business blogging:
How can a reader work with you? While I’m not a fan of having a blatant post asking for business (ex: we are the greatest, we are the best, must use us!), I think having an easy to find “contact us” link or even using a soft sell is OK in the closing. Having a finishing sentence of “If you are looking for specific service here help, then contact us today” or “Need our expertise? Holler at us.”.
Do you list your affiliations, qualifications or partners? If you’re using your blog to build trust and credibility then show some of the credible partners you have or associations you are a part of. Industry associations, civic groups and chambers are all examples of this.
With any business blog, new or old, there is always room for improvement. I need to implement some of these items myself for the five spot blog, especially as my amount of content grows.