Search Engine Optimization (SEO) Defined

Search engine optimization, or SEO, is an Internet marketing term that is tossed around daily in conversations with clients. In most cases, clients have some idea of what SEO is and what stands for. However, in some cases, it seems like business owners and marketers merely know that it is important for online success, but do not really understand what it is

Recently, HubSpot, an inbound marketing company, released a short blog post defining this Internet marketing term. So, we thought we would share it with you to get everyone on the same page of what search engine optimization (SEO) really means. HubSpot broke it down nicely in non-technical terms in less than 100 words:

Search engine optimization (SEO) is the practice of improving the ranking and visibility of your website’s pages in search engines like Google. The easier it is for people to find you via a search engine, the more likely you’ll get people visiting your site to learn more about your business.

A fairly simple concept right? However, there are a lot of different techniques that go into improving your SEO efforts. Let’s chat sometime so that we can fill you in on the Internet marketing tactics that will help your website the most.