Five Techwe are
Dec 3, 2009

Web Design Project: Ranchline Network

Sometimes you have to go bigger, the Ranchline Network web design project is an example of that.  The Ranchline brand has 4 other websites on our web platform and I have worked with them for years, including on their logo design.

Ranchline Network is a national real estate listing website, focusing on high-end land and ranches for sale. The website features hundreds of listings from brokers and agents all across the US and even Internationally.

real estate web design

Ranchline was founded by real estate broker Paul Taylor III who has achieved incredible success in the industry.  Paul and the Ranchline team saw a great opportunity to bring their marketing and Internet success to others in the Real Estate industry as a tool for them to market their properties and homes for sale as well.

Ranchline Network – A Better Website
At the core of the Ranchline Network website is a focus on making real estate research easy for the consumer.  The website offers the ability for a user to create an account to save properties and searches.  The layout is clean and offers clear navigation in multiple formats for any user to find their desired property.  These include:

  • Type Navigation like Ranches For Sale, Land For Sale & Waterfront For Sale
  • By State Navigation like Montana For Sale, New Mexico For Sale, Texas For Sale
  • Search filters for land type, location, price range, listing ID# or keyword
  • Visual map search with listing population numbers by state (see below)

real estate search map

In moving through the real estate listings users are presented with both strong visuals, clear navigation and over property details. Once into an exact listing the page consists of a variety of images, content, details, maps and more.

web design listings
web design listing photos map

Content Management System To The Extreme
Our web platform is extremely flexible, scalable and capable of some great custom features. This project offered us the chance to program some great features for the updating and adding of listings.  The back-end offers a great feature and tool set including:

  • Online creation of client accounts
  • Online payment of one-time advertising & membership fees
  • Uploading of listings, data, photos, video and more
  • Listing statistics for agents to view stats on searches, impressions, views, clicks & contacts
  • XML feed capabilities to automate listing population & updating process

Overall Website Project Details
The Ranchline Network project was a very expansive project and the client is not engaged in online marketing strategies with Five as well.  As an overview, the web design project involved:

  • Custom web design
  • Content management system integration
  • User accounts and agent accounts
  • E-commerce & merchant account
  • Multiple search & filter features
  • Banner ad network
  • Photo gallery features
  • Google maps
  • Various XML data feeds
  • Search engine optimization
  • Pay per click marketing
  • Web analytics

Check it all out for yourself, we’re proud to work with Ranchline as part of their team and business success.

Visit the website:

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