Web Design Trends of 2021
As we pass the midway point of the year, we’d like to take some time to touch on the trends that we have noticed in website design thus far. If you haven’t enhanced your website yet this year, these trends may inspire you to do so, or at least give you some great things to consider when it is time for a website redesign.
Parallax is the optical illusion that happens when objects near to the viewer appear to move faster than objects farther away. We see this in our everyday life, like when we are driving and see the scenery passing us by. However, in web design this effect creates a 3D life-like feel. Allowing the user to feel more immersed in your website.
Parallax animations also create a sense of depth through the use of foreground and background. The depth transforms the computer screen into something closer to a theater stage. As users navigate the web page, they are drawn into its convincing performance as if by magic. And at the end of the day, isn’t magic what the internet is supposed to feel like?
Neumorphism is gaining a lot of traction nowadays. So what exactly is this type of design? Neumorphism combines the concepts of material design and skeuomorphism (interface objects that mimic their real world counterparts). It applies a minimalistic approach while giving a sense of 3D form with elements such as buttons. This trend has largely supplanted flat design, which simplified icons and colors in a way that was less realistic but more uniform and easily identifiable.
One of the hottest web design trends right now is dark mode. Dark mode, night shift, and other low light user interface options are in trend mostly because they provide users with a low-contrast site or app that is easier to look at in low light environments. Some other reasons dark mode websites are trending is: it gives a modern look to the website, it saves on device batteries, and it allows designers to highlight other design elements by making them pop out.
Minimalistic Web Design:
A minimalistic design has been on trend for quite some time, so we don’t see this one fading out any time soon. Simple design attracts more as it simplifies the user experience. Too much use of objects, fonts, or animations can be overstimulating and ruin a user experience. If your goal is to hold visitors to your website, keep one thing in mind: The cleaner the site, the better the experience, and in turn the lower the bounce rate.
When deciding what to keep and what to get rid of on your website, remember everything should have a purpose. Whether it is fonts, images, or text, if it is not necessary to driving the message of your website, then it is probably not needed. However, try not to overdo the minimization of your website! You do not want to get rid of so much that the user is left confused on how to navigate your website.
Given the increasingly digital nature of the world, most people are spending a majority of their time on computers or other screens. Because of the amount of screen time the average person deals with, it is not uncommon for users to experience the uncomfortable side effects of eye strain. This is where the use of comfortable colors has become a trend. Websites are increasingly using color schemes that are visually appealing and easier on the eyes.
Hopefully, these trends are helpful to you as you look into what is best for your website. If you are looking to redesign your website now or in the future, please feel free to reach out to us