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Jul 23, 2014

Your “About Us” Page as an Effective Marketing Tool

Carly Stec, writer for IMPACT describes the benefits from your business’s “About Us” page on your website can have for your marketing and sales. Stec says that often times, the About Us page is undervalued.

However, when executed properly, this page serves as a great opportunity to resolve any doubt a prospect may have by highlighting who you are and what you can do for them.

Stec says that some businesses don’t focus enough attention on their “About Us” page; representing a missed opportunity to engage with a prospect who is openly expressing interest in your product/service.

Stec provides some suggestions to help make the most out of your “About Us” page.

What to Include on Your “About Us” Page:

Who You Are

Stec asks businesses to thoroughly explain who you are, what you do, and why you do it in as little words as possible. Don’t ramble on and on about your story; This will just bore the readers and they’ll stop reading your content. While it is an “About Us” page, Stec asks us to be sure to focus on tying who you are and what you do back to the customer. What are you going to do for them? How will it impact them?

With that said, Stec wants us to kick the industry jargon. You want your message to be easily understood by anyone reading your page. Your “About Us” page is a great content marketing tool to utilize to enhance visitor interest and trust.

Your Unique Story

Your product/service didn’t just appear out of thin air. It obviously required a lot of thought, planning, and probably a lot of trial and error. You noticed a need in your industry, and you created a business around it to fit that need. Tell that story.

Include your frustrations, the roadblocks you encountered, and the feelings you experienced when you earned your first customer. This type of transparency will help build interest, humanize your brand, and establish a common ground.

Your Human Roots

Humans want to do business with other humans.

Stec tells us to not be shy about showing the faces that make what you do possible. This makes it easier for people to build trust and feel connected.

Next Steps

The visitors that land on your website’s “About Us” page are likely in the research stage. They are looking to uncover more information about your business to help advance their purchasing decision.

Make it easy for them to take the next steps. Whether it’s requesting a consultation, subscribing, or connecting with you on social media, the ultimate goal is to take the relationship to the next level.

At Five Technology, we specialize in website design and development. Share your company’s unique story to the world with a great website that will enhance user experience. Let’s chat if you’d like to improve your company’s website presence!

Read the full article by Carly Stec.