Why Your Website Will Never be "Finished"
Congratulations! Your website is now officially up and running! Time to pull out that bottle of champagne, celebrate, and never worry about it again. Right? Wrong. Sending your website live is a big accomplishment and is definitely a reason to celebrate, but your website will never be in a state where it isn’t needing tweaks and updates. Here’s why.
Web Design Trends are Constantly Evolving
One of the biggest reasons your business website will never be done is because your customers and prospects don’t like outdated websites.
Have you ever stumbled upon an outdated website and immediately hit the “go back” button to leave?
Chances are your clients are doing the same. This is why it is important to keep your web design up to date. We are not saying you have to follow every single design trend ever. Just keep up with some of the main ones in order to not be left behind with the dinosaurs.
Providing Meaningful and Up to Date Content is Crucial
Information and technology move quickly these days. Your content should match this. Stay up to date with trends and news in your industry and create your content accordingly.
Content can be anything from text to images to videos. In other words, anything the users can look at and digest.
Your website is a great place to showcase your knowledge of your industry and you should! However, in order to capture the attention of the people on your website, you need to provide meaningful content. This is something we have covered how to do in a previous blog post
Search Engine Optimization Rules Change
Most people don't make it past the first page when searching the web. So how are you going to get traffic to your website?
Maximizing your Search Engine Optimization (SEO) is the best way of doing so. In order to have your website ranked in the top results of search, you are going to need to stay up to date with the rules search engines, such as Google, use.
Some ongoing activities that companies can engage in to create a good search engine ranking are as follows:
- Create content people enjoy and want to share
- Updating their website with high quality content
- Keep up with design trends that make the website more attractive
- Research the algorithms Google is using to rank websites and how to use those to your advantage
SEO can be a very technical process, but is a great way to gain legitimate ROI from your website.
So you now view your website as a living organism. You and your web designer spend time taking care of it by updating content and redesigning when the time comes.
How do you know that your efforts are working? Through data and analytics. Tools like google analytics help determine what changes you are making are actually improvements and which ones to stay away from.
We Can Help
Your website should be constantly evolving to fit the needs of your business and your customers. Here at Five Technology, we have the experience and the tools to help you care for and maintain your living, breathing website.
For more information on the services we provide, feel free to reach out to us here