In today's Internet intensive marketplace, more and more businesses are leveraging technology to reach their their customers online and sell their products through a website. In some cases, this is staying ahead of the competition, in more competitive industries, it's keeping up with the competition.
If you're doing business online, there is a wide a variety of eCommerce applications to choose from. However, in most cases a standard off-the-shelf platform will not give you the flexibility your business needs to maximize conversions and revenue. To reach your website's full potential, you need a custom eCommerce solution combined with a great a business strategy.
Your eCommmerce website is a your online storefront, and should be treated as such. Retail stores strive to create the perfect atmosphere that encourages shoppers to go from browsing to buying. Your website design should do the same.
Your website design needs to be first and foremost provide a great user experience. If a website is hard to navigate, or customers can't find what they are looking for as quickly as possible, they will exit out and move onto your competitiors site. Buying products and services online is sometimes difficult, because customers are hesitant to buy something that they cannot touch. A great user experience combined with fantastic photography can help eliminate these issues.
Your website also needs to represent your brand and company culture. This is where we get more into the graphic design part of the website design process. Whether you are implementing a theme website design or going all-in with a custom website design, yoru website needs to effectively represent your brand and company culture.
A theme website can do this to a certain extent. We can get in there and change color schemes and add your logo and images to make it unqiue. A custom website design, however, is more flexible. Here, we build your site from the ground up and can add textures, unique graphic elements, and more. We can help you decide which design option will best suit your needs.
The custom development portion of an eCommerce website is one of the most critical parts to a successful website. When implementing a custom eCommerce website, it will be important to make sure you are working with a skilled team of web developers that can get the job done.
You are building a custom eCommerce solution because you need flexibility that a out of the box system will not provide for your website. A flexible platform does you no good if you don't have a team by your side to make it work properly. Do your research and make sure you are choosing a technology company that has top-notch developers.
A great eCommerce solution is the foundation of your online business. Five Technology understands the importance of leveraging the latest technology to improve your revenue. Our custom eCommerce solutions offer the best in standard features and functionality, while maintaining a high degree of customization. Our team can build the cusotm functionality that you need and tailor our solution to achieve your specific online initiatives.
The mobile web is expanding exponentially with the increasing usage of mobile devices like tablets and smartphones. Your customers are researching and buying products online and not just from their laptop anymore. They are looking for products on the go.
Your eCommerce website needs to be optimized for mobile use. If customers easily navigate your site and purchase your products on their phone, they are going to move onto your competitors website that provides a better mobile experience. The best way to optimize your site for the mobile web is repsonsive web design.
A repsonsive web design allows your eCommerce site to adapt, or respond, to any device with any screen size. From large desktop monitors, to the smallest of smartphone screens, your website will look great and provide users with all of your content. For most businesses and organizations, a repsonsive web design is a good idea. For eCommerce busineses, responsive web design is a must!
A great website is a necessary first step for an eCommerce business to be successful. However, if you stop with a great design you are going to fall short of your goals. You must invest the time and resources into effectively marketing your website.
There are many tasks that you can do yourself to grow your business's reach online and increase revenue from loyal customers. Things like social media marketing, email marketing, and promotional codes are a great way for you to get involved in Internet marketing. These things are a great first step and a great opportunity for you to get involved with the online marketing of your business. Afterall, you know your company's voice and culture best, so you will be a ble to relate to your customer base. However, you will also want to explore more advanced means of marketing your business online.
Chances are that you will not have a professional in online marketing on staff. For more advanced and more technical Internet marketing efforts you will need to partner with a professional Internet marketing company. They will help be able to help you with items like Pay-Per-Click campaigns, usability audits, heat mapping, content marketing, technical SEO, and much much more.
We can start thinking about these different Internet marketing strategies while we are working on implementing your eCommerce website. In fact, with advanced tactics like content marketing, it will be important to coincide those efforts with the layout and graphic design. Let's get started!