No matter how many blogs you write for your company, it can be challenging to actually gain readers. Alexandra Skey, blog writer for Getspokal.com, an Inbound marketing company, writes, “The 3 Essential Ingredients You Need To Attract Qualified Leads From Blogging”. Even if your company follows a solid Internet marketing strategy including blogs, promote your content on a regular basis and captures leads via email campaigns, how do you make sure ...
Read MoreEntrepreneur.com’s Jim Joseph discusses ways that small to medium businesses can create compelling content for their customers to generate breakthrough business results. It can be very challenging to create good content for your brand that appeals to audience members. There are no standard rules because it’s every brand for itself. However, if your company would like some guidance to create appealing content for your Internet marketing ...
Read MoreWhen social media first hit the scene back in the early 2000s, no one would’ve guessed the power and heavy influence it would have in the advertising and marketing world. Today, social media marketing is absolutely vital to businesses as a way to reach out to customers. It’s a powerful and effective way to grow your brand awareness and your profits. If you haven’t put your business on social media sites yet, we would strongly recommend you ...
Read MoreWe’ve got some news for you: Your company’s website will never be finished. If you believe you are completely finished with your website, then perhaps you’re not doing all you should with it. And this adds up to some good news because if you’re constantly updating your company’s site, you’ll develop an advantage over your competitors who aren’t. Here are three reasons why you should never stop improving your ...
Read MoreBuild it and they will come, right? Anyone who owns and manages a website understands that this is rarely the case. When it comes to driving traffic to your website, there are at least two major options: PPC ( pay-per-click marketing ) and SEO ( search engine optim ization ). For those who don’t know what PPC is, it refers to paying for traffic via advertising programs such as Google AdWords. Programs like these enable you to display ads in search ...
Read MoreIn PR Daily’s article by Rebecca Scully, “Content Marketing Strategy’s Fabulous Five”, Scully outlines some general approaches to consider when it comes to choosing the right elements for your content marketing strategy. We’ll take a look at a few of them. Blog Writing Having your own blog that sits on your website is perfect collateral for driving traffic and showing expertise in your area. Your blog is a type of platform to ...
Read MoreToday, pretty much everyone is online for various activities like shopping, job searching, etc. One of the best ways to reach your audience is through a website development . If you’re planning on taking your business online, hiring a professional website development company is probably your best option. These days, people start planning to make a purchase from your store even before you communicate with your potential clients. And it is all because ...
Read MoreWhen you think of the most vital asset for your company, what is it? Hopefully you would say your audience because it is your customers that ultimately determine the success of your company. Jayson DeMers, writer for MarketingLand.com, a daily blogging website for all things online marketing, wrote the article, “Why Your Audience Is Your Company’s Most Valuable Asset: Develop It”. In the column, DeMers discusses the importance of developing ...
Read MoreNathan Safran’s article, “4 Intangible Benefits of Content You Shouldn’t Overlook” on SearchEngineLand.com, a daily blog posting organization for all things SEO (Search Engine Optimization). He discusses the benefits of having digital technology for marketing use because we are able to measure the impact of our online efforts like never before. Along with being able to track content metrics such as traffic, downloads, and bounce rate, ...
Read MoreThe Internet marketing industry obviously needs a strong hold on content marketing, and it’s important to understand the motives and goals marketers want to achieve with content, the chief obstacles in their way, and how successful they feel they are. Demand Metric recently published a content marketing bench survey where they asked 521 marketers about their company’s content marketing efforts. The survey used both small and medium sized ...
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