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Oct 6, 2014

Twenty Years and Counting

Five Technology works with organizations and businesses on the planning, implementation, and maintenance of common to complex cloud/web based application development. We do so with the intent to win and maintain your business relationship for years to come. On March 1st, 2015 Five Technology will be celebrating its 20th Year in Business. I can’t help but reflect on how it all came to be, the changes we have seen, and what will keep us on track or ...

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Sep 26, 2014

Transitioning Website Design & Content Trends

Have you been noticing some website design and content trends substantially changing in the past couple of years?  With the exponential growth of different devices accessing the Internet and keeping pace with best SEO practices Ilya Posin with Forbes points out a few that stand out: Goodbye: Mobile Versions of Websites Instead of building mobile-switched sites (i.e. m.websitename.com), many innovative designers and developers are now focusing on ...

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Sep 20, 2014

Is Apple Pay Going To Get Mobile Payments Right?

Announcements about Apple Pay  have been everywhere this past week. Since its reveal at Apple’s iPhone event, we’ve gotten emails from our banks, credit cards and payment gateway providers touting support for the new system. With it comes the promise of contactless near-field communication (NFC) payments, eliminating insecure physical cards and a fast, secure way to make payments from within iOS applications. But is any of this really new? ...

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Sep 10, 2014

Ecommerce for Horizon Retail

Horizon Retail Solutions  provides retail chains with software for point of sale, purchasing, distributions, and operations.   L&M Supply is a fleet supply store with 8 locations in Minnesota and Wisconsin that utilizes the Horizon software suite. When L&M Supply decided to establish an online location to increase sales revenue, they knew they had to integrate their custom ecommerce website with the Horizon system to ensure efficiency. ...

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Aug 18, 2014

Does Your Website Design Suck? Let’s Find Out

These days, websites are no longer an optional asset to a company’s marketing budget. While “free lancers” and “do it yourself” website builders are bombarding the web, business owners are having a tough time seeing the value in an expensive website. While a $500 or less website may seem like a great deal, not investing in your website could be a big mistake. Website design is not a simple process. A great web design takes time ...

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Aug 13, 2014

Strategies for Facebook Marketing Success

As more and more companies begin to join social media sites to better connect with their customers, the noise level for individual users increases. Today, there are over 1 billion active users around the world. How are you going to make sure your brand stands out among the insanely large crowd? Your brand must be remarkable, interest, and add value. Here are some helpful strategies to optimize and take Facebook-specific functionality into account. Content ...

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Aug 13, 2014

Your Company’s Story & Its Marketing Benefits

You may already know that your website is one of the best, if not the best way to present and represent your business to your audience. There are a lot of first impressions made from scoping out your company’s website for just a few minutes to a new visitor. In order to generate leads and create a good relationship with a potential customer or even returning customers, having a page dedicated to your “story” can build a sense of trust and ...

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Aug 12, 2014

What is Responsive Web Design?

Responsive web design is a term being used and heard more often in the web design world. It’s true that responsive web design has taken on the Internet design world by storm. Sam Kusinitz, writer for HubSpot.com shared a quick and simple definition of what exactly Responsive web design is. Check it out. “Responsive design is the method of designing web pages that automatically appear in their optimized form on all devices. In other words, ...

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Aug 11, 2014

Getting People to Care About Your Content

In today’s Internet world, there’s an abundance of content out there trying to lure in people to visit their websites and buy their products. Each day, there are roughly two million blog posts, 294 billion emails, and that’s before you take into account social media and other digital interactions. As a result, 80% of readers only read the headline of an article and either skim or skip over the rest. So, your job as a business owner and ...

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Aug 8, 2014

5 Tips to Segmenting Your Organic Traffic With Google Analytics

Janet Driscoll Miller, column writer for MarketingLand.com shares the best tips for understanding and segmenting your online organic traffic. For starters, Miller says that people with websites often times don’t have Google Analytics set up correctly. Which in effect, leads to incorrect data, which can lead to incorrect assumptions about organic traffic, SEO strategy , and how organic visitors convert on a site. Here are some of Miller’s ...

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