Websites are an important marketing, communication and outreach tool for any business. Whether a small or large company, your website is sometimes one of the first impressions you give. By creating a concise, easy to navigate and updated look on the web, you will have the support you need for many business endeavors. Even if a website is not your home base, it provides a place to grow your platform. So, here are five things that every website should ...
Read MoreCustomer preferences are always the primary driving force behind business development. In today’s world, people demand an easy, efficient, and fast user experience. Therefore, there is a need for an outstanding website user interface and design to maintain customer satisfaction. What is UX Design? User experience (UX) refers to the overall experience that a visitor has while visiting a website or an app. So, it is concerned ...
Read MoreIn an ever-increasing digital world, social media has grown to become a critical component of any effective marketing plan. A powerful marketing tool, it can help your brand gain the visibility it needs to maximize business results—from building brand awareness and driving engagement, to increasing website traffic and positioning your brand as an industry leader. In order for your social media strategy to be effective, it should combine thoughtful ...
Read MoreUnderstanding web hosting is an important part of establishing your presence online. Whether your goal is to start building websites professionally, you are shopping for someone to build yours for you, or you simply want a better sense of how they work, answering the question “What is website hosting?” is an important first step. These days building a website is easier and more accessible than ever, but it’s crucial that you know the ...
Read MoreIn 2021, your website’s page speed has never been more relevant. Page speed can be the killer of websites. Page speeds have a direct effect on important things such as SEO, user experience, and conversion rates. So what exactly is page speed? Essentially, it is the time it takes to load everything on a website page. Most people would say a loading time of 2 seconds or less is good, so this should be your goal. Why is page speed so ...
Read MoreCongratulations! Your website is now officially up and running! Time to pull out that bottle of champagne, celebrate, and never worry about it again. Right? Wrong. Sending your website live is a big accomplishment and is definitely a reason to celebrate, but your website will never be in a state where it isn’t needing tweaks and updates. Here’s why. Web Design Trends are Constantly Evolving One of the biggest reasons your business website will ...
Read MoreCreating a story, writing a blog, crafting a social media post, taking a picture, or developing a concept. Whatever digital content you are working on, it is easy to get caught up in the business side of things. It is completely understandable if you are preoccupied with the creativity, ROI, or business goals of the expertly crafted content you are developing. Or maybe your main focus is on the most effective way to promote your latest campaign or product. ...
Read MoreAs we pass the midway point of the year, we’d like to take some time to touch on the trends that we have noticed in website design thus far. If you haven’t enhanced your website yet this year, these trends may inspire you to do so, or at least give you some great things to consider when it is time for a website redesign. Parallax Animation: Parallax is the optical illusion that happens when objects near to the viewer appear to move faster than ...
Read MoreSocial media is more than just a platform for people to connect, it is a powerful business tool. These platforms are becoming an essential part of businesses of all shapes and sizes. If you and your business are not convinced, you are missing out on plenty of great opportunities. Consider the fact that there are 4.2 billion active users across the social media platforms. That is A LOT of people you and your business could reach, with a quick and ...
Read MoreHave you ever been surfing the web and stumbled across a website and wondered why the URL started with https:// instead of http://? What does the extra “s” mean? Why is it important? In simple terms the “s” means that your connection with the website is encrypted and secure. This means that the data you share with that website like credit card information and other sensitive information are safely shared. A website with ...
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