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Aug 7, 2014

How To Use Social Media & Blogs for CTA Marketing

Danielle Wiley, column writer for MarketingLand.com shares how important social media and blogging can be for powerful CTA (Call-To-Action) marketing. Blogs, Facebook, Twitter, Google+ and many more are the places people are talking about goods and services. Technorati’s 2013 Digital Influence Report shares that growing trend of consumers turning to blogs and social media when looking to make a purchase, thanks to the trust and clout carried by online ...

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Aug 6, 2014

How SEO & Content Marketing Can Transform Your Business

Trond Lyngbo, column writer for SearchEngineLand.com, a website on all things SEO and Marketing related, writes how much SEO (Search Engine Optimization) and content marketing can enhance your business and web presence. It’s pretty much obvious that SEO can help your business by bringing in new clients, and encourage clients to stick with you. If you want to get quality leads from search engines like Google, be more visible to potential new consulting ...

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Aug 6, 2014

YouTube and Your Social Media Marketing

After its beginnings in 2005, YouTube has become more than just a place to watch cat videos. Now in 2014, YouTube has become the world’s second largest search engine, a driver of online culture, and a springboard for Internet fame. YouTube has expanded to bigger and better ideas than cat videos. YouTube marketing is a great way to visually connect with audiences. Key Statistics & Demographics YouTube sees over 1 billion visits each month ...

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Aug 5, 2014

What You Should Know About User Experience

Shari Thurow, writer for MarketingLand.com, a website on all things Internet marketing related, shares four things she believes Internet marketers should understand about user experience. Thurow makes the point that Internet marketers, website designers and developers constantly use the term user experience to justify their website design, development and SEO (Search Engine Optimization). Why do web designers use a responsive design? To enhance the user ...

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Aug 4, 2014

How to Get Your Blogs Shared

It doesn’t help you to say that if you want people to share your blog posts, all you have to do is create exceptional blog posts. It’s that simple, right? It’s not that easy. Without optimizing your posts for sharing and actually coordinating some promotion of your own, it’s very possible that they could fall flat. Sam Kusinitz, writer for HubSpot.com, a website on all things marketing related, shares helpful information on how to ...

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Aug 4, 2014

5 Content Questions to Guide Your Website Redesign

When doing a website redesign , there’s a lot to consider and there are many people who want to be involved when it does happen. Designers want to talk about building a better user experecen. Developers want to upgrade technology for mobile and tablet Internet use. Your SEO team wants to keep as many of your rankings intact as possible. Yet there are other important content questions to consider before revamping your website. Here are some important ...

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Aug 4, 2014

Cheap Hosting Is Killing Small Business

I’ll just qualify post this as a bit of a rant right off the bat. Cheap hosting is killing small businesses by tricking them into thinking that their $5 or $10 is such a good deal, they don’t need to do anything else online. I have had meetings with numerous small businesses that basically brag on how cheap their hosting is. However, not one of them brags about how much business, leads or sales their website is bringing in. Do you see the ...

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Aug 1, 2014

What You Should Know About Responsive Web Design

Responsive web design is all the rage these days. If you’re going to have a website, you better make it responsive. So, what exactly makes a web design responsive? Responsive web design is an approach to web design that adjusts to the user, from varying browser sizes to changes in device. It’s been around for a few years, but it’s finally taking off and having a huge affect on websites. Responsive websites work by using media queries to ...

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Aug 1, 2014

Five Goals to Consider for Your Content Marketing

Jayson DeMers, writer for MarketingLand.com, a website on all things Internet marketing related, shares five goals for us to consider when implementing our content marketing strategy . As the Internet content marketing trend continues to rise, businesses are spending more time and money on it. DeMers says that a third of B2B marketing budgets already are spent on content marketing, and more than half of B2B marketers say they plan to increase it even more. ...

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Jul 31, 2014

Three Ways to Prioritize Your SEO

Erin Everhart, writer for SearchEngineWatch.com clearly lays out an effective way for businesses to prioritize their website SEO efforts. Everhart says that the most successful SEOs — the ones who get the most links, garner the most traffic, and reap the benefits from outlined and specific updates — are the ones who’ve mastered it. Here are three ways to prioritize your own SEO efforts, given by Everhart: 1. Define Your Goals When ...

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