20 Years Old 1995-2005
May 13, 2008

Email Marketing: You Spent Dollars To Get Them, Spend Cents To Keep Them

We all know the high cost of attracting a customer or client to use our services or buy our products the first time. It’s not cheap. So with all that work and investment, doesn’t it make sense to spend a few cents on keeping them? It sure does. Thats why Email Marketing rocks. Affordable communication with your customers – just pennies per! Branded marketing or information right to their inbox A fantastic ...

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May 5, 2008

Making New Business Blog Readers Feel Welcome

Graphic designer David Airey , from across the pond, put out a great post today on elements your blog should contain/display to welcome first time readers and obviously turn them into long time readers. David points out that while you have been blogging for weeks, months or years; the visitor might be reading your blog for the first time ever. Since my niche in blogging is more focused to business blogging I thought I would outline David’s ...

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May 1, 2008

Basic Online Marketing: The Sandwich Board of the Internet

I read a USA Today article this week about small businesses using sandwich board signs to attract more business and the issues some city governments/councils had with them “cluttering up” the streets. More businesses are looking to increase the ways that they attract customers past their existing signage in these economic times and the sandwich board is one of the cheap basics. I’ll stay out of the politics of the article, but it got me ...

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Apr 28, 2008

A Clean Website Redesign For Sparkling Clean

In landing a website redesign project for a window washing company we knew it had to be a clean web design, streak free content and a clear focus on local search results. Ryan Doliber, the owner of Sparkling Clean Window Washing has been in business for a few years and realized it was time to move up in the web world and decisively differ his brand appearance from the competition. Sparkling Clean Website Before When launching his ...

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Apr 24, 2008

Web Design & CSS Inspiration Resources: Noupe

For me there is nothing better than hitting up some of the great CSS gallery websites as well as the different CSS and web resources out there. I’m one of those in a constant push to find new techniques, angles, connections and develop new lines of thinking. That said, I’m not a radical or into confusing a user for the sake of “cool”. I am however after the almighty goal of creating easy to use web interfaces and designs that ...

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Apr 23, 2008

SEO Example: Debut On Page 8 For Minnesota Website Design

With search engine optimization being a process (not a trick) I thought I would post a series of updates over time on our own SEO process. We have identified the search term “ minnesota web design ” as our most sought after keyword term.  With the newly re-branded Five Technology website up for just 2 months we are at least now on the radar on Google appearing on page 8 for this search.  It won’t be easy or ...

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Apr 18, 2008

Converting Your Website To A Content Management System (CMS)

You need a change, you need control of your website. Maybe you have depended on a webmaster or an internal employee with some web skills to make updates to your website, but it no longer is the right method. You want things to happen quicker, you want to enhance your content and functionality and you’ve heard it can be done without knowing all that HTML stuff. You want a content management system and you’ve heard right, it can be easy. ...

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Apr 15, 2008

3 Reasons to Start A Business Blog For Your Small Business

If you are considering adding a blog to your small business website here are 3 reasons to start a blog today. Business blogging is a growing strategy of many small businesses for a number of reasons, but here are three with visuals I built to accompany them (I’m a visual guy). Start a Business Blog Reason #1 – Build Content Many small business websites consist of basic page structure. You’ll find many a four or five page site ...

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Apr 14, 2008

Page Title Tutorial: Basic SEO To Get Better Search Rankings

If you are a search engine optimization beginner a great place to start is with your site’s page titles. Please make note right now that SEO is a process of many components , not just one or more “tricks” to rank better. Page titles are very important to aiding in a better ranking from Google, Yahoo or MSN but they are not a magic wand (nothing is!). I can’t count how many times a potential client has complained of their lack of ...

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Apr 9, 2008

Website Olympics, The Customer Is the Gold Medal

Winning online is something I talk about a lot with clients. In looking at things like an Olympic track and field event, your website has to win a combination of heats to get to the medal round and then capture the ultimate goal, the gold medal. Online, that gold medal is the customer … and that can be their trust, their time, their communication or their money. Here is a short summary of just some of the heats you need to win to get to the medal ...

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