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Jon Schepke, column writer for SearchEngineWatch.com, a website on all things Internet marketing and search engine related, informs us with four simple steps to maximize local search success for your company. According to new research, “Four out of five consumers say they want search ads to be customized to their city, ZIP code, or immediate surroundings.” Furthermore, four out of five consumers conduct local searches on search engines. Today, ...
Read MoreAs website designers, it is known that website design is about elevating bland information on a screen into something enticing and easily recognizable. It’s also about communicating an idea with others about what your business has to offer. So what happens when the message you’re trying to communicate to others must first pass through the eyes of a robot? The robot cannot compute the value of aesthetics. It can only operate off of its limited ...
Read MoreLinkedIn is truly a unique and upcoming social media platform. LinkedIn is a source for professionals to marketing themselves or their company to make connections with others. LinkedIn should be viewed as a great tool for marketers to connect with other professionals or companies in a meaningful way, not a platform for shouting your marketing message at unsuspecting people. For example, you wouldn’t approach a table full of professionals at a ...
Read MoreIt’s no lie that there are many benefits of using content as a strategy to grow, engage and convert visitors into loyal customers. However, eCommerce companies don’t seem to be focused on a content strategy? Why is that? Because it can be very difficult. Unlike tactics such as keywords, PPC, or back linking, great content cannot be gained merely with a budget. Even if you try to outsource content to an agency, the reality is that no one understands ...
Read MoreBuilding a nonprofit website for your organization can seem like a hefty process. There are many things to consider to include in your website. Here are ten must-have features that can make a successful nonprofit website . Although every nonprofit website is different from one another, these ten features are sure to draw in attention and engagement from your supporters. User Registration User registration is an excellent feature for your nonprofit ...
Read MoreSmall businesses have typically become the slowest to adapt to the content marketing strategies that larger corporate companies use. SEO has definitely evolved over the years, and in order to stay competitive, small companies need to include things such as how-tos, e-books and other content marketing techniques. Whether content is created inside the company or outsourced to an agency, there will be times when new content may be scarce. Adam Stetzer, ...
Read MoreLooking to spice up your posts and better engage with your audience? Grace Turner, column writer for The 60 Second Marketer, a marketing communications firm, provides ten easy steps to enhance the user experience on your Facebook page for improved social media marketing . Use Images and Videos that Engage Your Audience Many readers are drawn to visually appealing messages. ‘Rich’ media such as photos and videos will grab the ...
Read MoreA total site redesign can be a tricky thing. At some point, you must redesign you website to keep it fresh and interesting for visitors. When you do redesign, you also run the risk of your traffic dropping off too. Redesigning a website is one of the biggest SEO challenges that a company can face. So, what’s going to happen once the site is officially launched? What will happen with any 404s? How will the site perform in the search engines? What about ...
Read MoreSam Kusinitz, Editorial Assistant from HubSpot.com, a website for all things Internet Marketing related, defines the term “social selling” in under 100 words. Social selling isn’t just a fancy buzzword — rather it’s become a crucial way for successful sales and marketing teams to communicate to their audiences. Here’s the simplified definition by Kusinitz: Social selling is when salespeople use social media to interact ...
Read MoreIf you have experience performing content audits, you may understand how arduous it can be, the mental energy required, but also, the payoff. You’ve experienced the reward that comes with taking a hard look at the content that exists on your website (and maybe even the content that exists on competitor sites), bettering it, and creating a plan for the future. But if you’ve never performed an audit/examination on your content before, you’ll ...
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