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Jun 4, 2014

4 Benefits of Content Marketing You Shouldn’t Overlook

Nathan Safran’s article, “4 Intangible Benefits of Content You Shouldn’t Overlook” on SearchEngineLand.com, a daily blog posting organization for all things SEO (Search Engine Optimization). He discusses the benefits of having digital technology for marketing use because we are able to measure the impact of our online efforts like never before. Along with being able to track content metrics such as traffic, downloads, and bounce rate, ...

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Jun 4, 2014

Why Content Marketers Must Strategize More

The Internet marketing industry obviously needs a strong hold on content marketing, and it’s important to understand the motives and goals marketers want to achieve with content, the chief obstacles in their way, and how successful they feel they are. Demand Metric recently published a content marketing bench survey where they asked 521 marketers about their company’s content marketing efforts. The survey used both small and medium sized ...

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Jun 3, 2014

Social Media Marketing & a Call To Action

Danielle Wiley’s article from MarketingLand.com, an online marketing publication website, would argue that social media websites such as Facebook, Twitter, Instagram, Pinterest, blogs, etc. are the places where people are talking about your company’s goods and services. According to Technorati’s 2013 Digital Influence Report, there is a growing trend of consumers turning to blogs and social media when looking to make a purchase. We ...

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Jun 2, 2014

Does Your Website Have What It Takes?

If you already have an existing website, or plan to develop one in the future, it’s very important to understand the characteristics that can either make or break the effectiveness of your online investment. An unattractive or poorly built website will do more to hurt your business than to help it. We’ll look at the five general components involved in website design and making it successful for your business. Key Elements of an Effective ...

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Jun 2, 2014

Definition of Organic Search Results [Under 100 Words]

It is obvious that the Internet has become an integral part of consumers’ local commercial activity today. According the PR Newswire.com, nearly all consumers (97%) are now using online media to shop locally. With nearly all consumers using the Internet to assist buying decisions, search engine rankings have become a top priority for both large and small companies. The way to grab the top spot in a Google search remains a mystery, and it’s never a ...

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May 30, 2014

5 Things Your Business Needs to Do on Facebook

An article written by the Editor in Chief of Personal Branding Blog and the CEO of buzz2bucks, Maria Elena Duron, “5 Things You Need to Know to Get ROI from Your Facebook Ads” provides a helpful guide in order to for you to have better social media marketing for your business, and ultimately receive a return on your investment. Perhaps being in a small business you’ve considered using Facebook Ads to better market your company online. ...

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May 30, 2014

Making an Exceptional eCommerce Website

When it comes to creating an eCommerce website , there may be some challenges regarding the design and usability of the site. Sites that do sell products online need a website that promotes their products and is easy for everyone to use. If you are just starting out, don’t worry, follow these tips for creating an superb eCommerce website. Don’t expect to become rich overnight, as long as you implement these tips and be patient, you should ...

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May 29, 2014

Your eCommerce Website and Accepting Credit Cards

The article, “Accepting Credit Cards and PayPal on Your eCommerce Site” by entrepreneur.com writer Rich Mintzer  provides a good understanding for someone starting an online business focused on eCommerce sales. The article suggests that in order to set up a credit card account on your website, the most commonly used methods of accepting these credit card payments is by either using your own merchant account, or by using a payment gateway account ...

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May 28, 2014

5 Things NOT to do on Twitter

One of the most difficult aspects of learning about Internet marketing is that you have little ability to distinguish cold-hard facts from marketing fluff. You want to absorb as much information as possible without   having to fact check every article you read on new marketing techniques. Unfortunately, in the social media marketing space, you’ll find a lot of “get rich quick” type schemes — but some of those “tips” ...

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May 27, 2014

Recent Trends in Website Design

As we enter the halfway point of the year, we’d like to take some time to touch on the trends that we have noticed in website design thus far. If you haven’t enhanced your website yet this year, these trends may inspire you to do so, or at least give you some great things to consider when it is time for a website redesign. Responsive Web Design This has been a trend for over a year now, but it is still gaining in popularity. As more and more ...

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