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Apr 26, 2009

You’re A Small Business, Why Be On Twitter? 100 Reasons.

You can’t interact with any form of media these days and not hear about Twitter.  TV, radio, print, web, mobile and face-to-face networking are all jumping in. Big traditional media, big business, big stars, big sports … all on Twitter . But you, you’re not big.   You’re a small business and while you’re interested in tools and strategies to grow your business, you don’t know how to evaluate the Twitter buzz.  It ...

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Apr 21, 2009

Giddy Up, A Website Redesign For OutWest

We recently released a website redesign for OutWest , a family-friendly horse ranch, show and horse event organization in Minnesota. OutWest had been on the Site Management Console web platform for over 5 years, but the growth of their business and interest in new web features brought them to explore a web redesign.  In meeting with OutWest’s owners and staff, we learned the new additions of horses for sale to their offering and their ...

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Apr 20, 2009

What Is Holding Your Company Back From Internet Marketing?

Two things happened last week that had me thinking about Internet marketing and the opportunity for success a business has with it. It also made me think about why companies seem to be held back from exploiting the benefits of marketing online. Number One: Who’s The Crazy One? The first was reading a great Internet marketing article from Andrew Eklund on MinnesotaBusiness.com.  The article easily outlined why Internet marketing is a dream ...

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Apr 16, 2009

A Look At Our Minnesota Web Design Office

In our industry we often hide behind browsers, Internet connections, email and our web designs.  Just where are these web design experts working everyday?  So here is a look at our office space.  We moved into another section of our 100 year old building this winter as we found a renter for our old space.  It still needs some TLC, but you get the picture. The last photo is of our 1950’s Philco refrigerator.  ...

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Apr 9, 2009

SEO Presentation At The Buffalo Chamber Of Commerce

I was very fortunate to get to speak at the Buffalo, MN Chamber of Commerce Quarterly Luncheon today.  I presented on some ideas to help a small business website succeed, search engine optimization (SEO) and web analytics. I think I only put one person to sleep and the group had a lot of great Internet marketing questions in the follow-up. There were some great Buffalo and Wright County businesses / organizations in attendance and I enjoyed ...

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Apr 7, 2009

Google Local Search Part 2

Our last post looked at the new Google search features incorporating local search results into regular search queries.  For many search terms you no longer need to apply a city and state to get local results. A New Top Keyword I thought I would update that post with how this new Google search feature has effected our search engine traffic.  Prior to this local feature, our top terms of referral traffic were our company name and then “web design ...

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Apr 2, 2009

Local Search Results Increasing On Google

Google is looking to help users find more local information by placing local search results in non-local search queries. Instead of having to search “Dentists in Delano, MN”, you can just type “Dentists” and get local results on page one. Google is using the location of your Internet provider (ISP) to determine where you are, so there will be some variables and inaccurate results, but local search results are there.  Google is ...

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Mar 31, 2009

Web Design Footers Are Important

Why is it that the end/bottom of the page gets so little attention?  The footer in your web design, in our opinion, is a very important web design element and often goes underutilized. You are engaged in the page content, you read it line by line, scroll down, and then you hit a dead end …. nothing. So many times the footer of the website is merely the spot to tuck the standard copyright line of text and maybe a disclaimer. Let’s put an end ...

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Mar 25, 2009

A Great Client Experience, A Great Result

The web design project process is always a challenging one.  A lot of work is put into setting correct expectations, proper scope, inclusions and features.  Work to create the right plan, then work the plan right. No matter how defined things are, there always seems to be a wild card.  That said, good communication, some creative thinking and hard work can overcome any of these in the long run.  Below are a couple of comments we’ve received from ...

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Mar 20, 2009

We’re Guilty Of A Great Law Firm Web Design

Five launched a new web design project this past week for the Minnesota and Wisconsin law firm Hansen, Dordell, Bradt, Odlaug & Bradt, PLLP. HDBOB.com now has a new interface design, content management platform, enhanced attorney profiles and a search engine friendly website. HDBOB’s past website was focused on the firm’s strong history, but didn’t offer a clear view to their current capabilities and offering. The old site ...

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