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Jul 30, 2014

5 Things NOT To Do On Your Company’s Social Media

Having your personal social media accounts on Facebook or Twitter can be a fun social outlet for you to connect and share photos, thoughts, and humorous memes with your followers and friends. Your company can also benefit from social media, however, in a much different way. Social media is a perfect outlet for your company’s marketing tactics as it reaches a very wide audience. Social media marketing is huge with marketers and advertisers, and it ...

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Jul 30, 2014

What is an Inbound Link?

Lindsay Kolowich, writer for HubSpot, shares of what exactly an inbound link is. One way to grow your traffic online is to get more links. However, there are different types of links you can use to drive this traffic. There are three different categories of links: internal, outbound, and inbound. Although all three are important, Kolowich believes that inbound links have the highest importance. So, what exactly are inbound links? How are they different from ...

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Jul 29, 2014

Strategies and Tactics for Pinterest Marketing Success

Pinterest is one of the many social media platforms that your business should definitely consider utilizing. Through beautiful images and easy-to-use “pinning”, this website has taken the online community by storm. Following its launch in 2010, Pinterest provided a way for users to simply share and create image collections for hobbies, style, business, and more. Whether you’re a business owner connecting with your users through images or ...

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Jul 28, 2014

6 Elements for a Great Blog Post

It’s no lie that creating and posting blogs on your website is a great way to engage with your audience and frequent visitors. However, do you know what it takes to make an effective blog post? Neil Patel, Co-Founder of KISSmetrics,  tells us that from your blog, you can send out a voice that effectively engages your audience. From your unique voice to even the design of your blog, there are many factors that affect how well your blog post will do. Patel ...

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Jul 28, 2014

Sharing Your Story with Your Design

Websites are incredibly versatile as a medium, to be used to display information and other content, and if well designed they can do this in an enjoyable way that’s easy for the reader to digest. This can be done through combining a site persona with an ongoing narrative, consistent throughout, which will all come together to create a ‘story’ through which you can deliver relevant content. It’s important to recognize as a designer ...

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Jul 25, 2014

What is Link Building?

Jon Ball, writer for SearchEngineWatch.com, a website on all things search engine and marketing related, explains what exactly Link Building is for SEO ( Search Engine Optimization ) purposes. Although to web developers, this term may be like second nature. However, Ball points out the fact that there isn’t really a specified definition for this term. For Ball, link building isn’t just the process of acquiring backlinks that point to your website. ...

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Jul 25, 2014

Minimalism and Website Design

Over the past few years, website design has gone through various trends. One of the trends that has staying power is minimalism. This may be simply because it’s a timeless concept that has been popular in various mediums throughout the ages. So why not in web design? One of the best features about minimalism is that it also enhances the user experience, besides looking clean and nice. A complaint of many users has been that some websites are just too ...

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Jul 24, 2014

Creating Your Brand’s Voice

Creating content may feel like a one way street. Composing content for your company’s website, writing blog posts, and social media updates become a lot of work and require a lot of thought to create creative content. However, communication is about two parties: a writer and a reader, or a speaker and a listener. To get your message across, you need to understand who you’re writing for or who you’re talking to. Henneke Duistermaat, writer for ...

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Jul 23, 2014

Your “About Us” Page as an Effective Marketing Tool

Carly Stec, writer for IMPACT describes the benefits from your business’s “About Us” page on your website can have for your marketing and sales. Stec says that often times, the About Us page is undervalued. However, when executed properly, this page serves as a great opportunity to resolve any doubt a prospect may have by highlighting who you are and what you can do for them. Stec says that some businesses don’t focus enough ...

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Jul 23, 2014

8 Mistakes Your Business May be Making on Twitter

Social media is a great way to engage with potential customers. Over the past few years, Twitter has grown to be one of the most popular websites — not just in social media but across the Internet. With over 250 million active monthly users, Twitter gives you access to a virtually limitless pool of customers. Today, more and more businesses are using Twitter as a part of their social media marketing campaigns. Many have also seen a significant ...

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