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Jul 2, 2014

Want to Be a Better Blogger? Embrace Structure

It’s no lie that blogging is a great  Internet marketing  and content marketing strategy to engage with your audience. What is the first step you take as you begin writing a blog post? Lots of people just like to start at the beginning — they stare down the blinking cursor until they’re suddenly inspired to write a clever introduction. However, this isn’t always the best way to start a blog post. Instead, it can be much better to ...

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Jul 1, 2014

4 Steps to Maximize Local Search Success

Jon Schepke, column writer for SearchEngineWatch.com, a website on all things Internet marketing and search engine related, informs us with four simple steps to maximize local search success for your company. According to new research, “Four out of five consumers say they want search ads to be customized to their city, ZIP code, or immediate surroundings.” Furthermore, four out of five consumers conduct local searches on search engines. Today, ...

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Jun 30, 2014

6 Tips to Create Meaningful Connections on LinkedIn

LinkedIn is truly a unique and upcoming social media platform. LinkedIn is a source for professionals to marketing themselves or their company to make connections with others. LinkedIn should be viewed as a great tool for marketers to connect with other professionals or companies in a meaningful way, not a platform for shouting your marketing message at unsuspecting people. For example, you wouldn’t approach a table full of professionals at a ...

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Jun 30, 2014

Best Practices for SEO Website Designers

As website designers, it is known that website design is about elevating bland information on a screen into something enticing and easily recognizable. It’s also about communicating an idea with others about what your business has to offer. So what happens when the message you’re trying to communicate to others must first pass through the eyes of a robot? The robot cannot compute the value of aesthetics. It can only operate off of its limited ...

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Jun 27, 2014

Why User Generated Content is the Holy Grail of eCommerce

It’s no lie that there are many benefits of using content as a strategy to grow, engage and convert visitors into loyal customers. However, eCommerce companies don’t seem to be focused on a content strategy? Why is that? Because it can be very difficult. Unlike tactics such as keywords, PPC, or back linking, great content cannot be gained merely with a budget. Even if you try to outsource content to an agency, the reality is that no one understands ...

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Jun 27, 2014

10 Must Haves for Your Non-Profit Website

Building a nonprofit website for your organization can seem like a hefty process. There are many things to consider to include in your website. Here are ten must-have features that can make a successful nonprofit website . Although every nonprofit website is different from one another, these ten features are sure to draw in attention and engagement from your supporters. User Registration User registration is an excellent feature for your nonprofit ...

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Jun 26, 2014

7 Content Marketing Tips for Small Businesses

Small businesses have typically become the slowest to adapt to the content marketing strategies that larger corporate companies use. SEO has definitely evolved over the years, and in order to stay competitive, small companies need to include things such as how-tos, e-books and other content marketing techniques. Whether content is created inside the company or outsourced to an agency, there will be times when new content may be scarce.  Adam Stetzer, ...

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Jun 25, 2014

Ten Tips for Skyrocketing Your Facebook Engagement

Looking to spice up your posts and better engage with your audience? Grace Turner, column writer for The  60 Second Marketer, a marketing communications firm, provides ten easy steps to enhance the user experience on your Facebook page for improved social media marketing . Use Images and Videos that Engage Your Audience Many readers are drawn to visually appealing messages. ‘Rich’ media such as photos and videos will grab the ...

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Jun 25, 2014

How to Retain Most of Your Traffic After a Site Redesign

A total site redesign can be a tricky thing. At some point, you must redesign you website to keep it fresh and interesting for visitors. When you do redesign, you also run the risk of your traffic dropping off too. Redesigning a website is one of the biggest SEO challenges that a company can face. So, what’s going to happen once the site is officially launched? What will happen with any 404s? How will the site perform in the search engines? What about ...

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Jun 24, 2014

Definition of Social Selling [In Under 100 Words]

Sam Kusinitz, Editorial Assistant from HubSpot.com, a website for all things Internet Marketing related, defines the term “social selling” in under 100 words. Social selling isn’t just a fancy buzzword — rather it’s become a crucial way for successful sales and marketing teams to communicate to their audiences. Here’s the simplified definition by Kusinitz: Social selling is when salespeople use social media to interact ...

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