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Jun 13, 2014

10 Must Haves for eCommerce Websites

Are you ready to launch your new eCommerce website ? An eCommerce website requires much more than just images and a link for buyers to purchase. You need to build an awesome user experience or you’ll risk losing them after their first visit to your page. If you’re not quite sure what you need for your eCommerce website, take a look at a list of some must-haves. Some of these may have already occurred to you, while others might be a surprise. ...

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Jun 12, 2014

3 Things You Need To Generate Leads From Your Blog

No matter how many blogs you write for your company, it can be challenging to actually gain readers. Alexandra Skey, blog writer for Getspokal.com, an Inbound marketing company, writes, “The 3 Essential Ingredients You Need To Attract Qualified Leads From Blogging”. Even if your company follows a solid Internet marketing strategy including blogs, promote your content on a regular basis and captures leads via email campaigns, how do you make sure ...

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Jun 11, 2014

Which Social Media Accounts Really Matter?

It’s no lie that social media is important for reaching out and marketing to your audience. However, social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. We provide you with some insightful information and advice about which social media sites you should place more or less emphasis on when implementing your social media marketing strategies. For starters, ...

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Jun 11, 2014

3 C’s of Content Marketing

Entrepreneur.com’s  Jim Joseph discusses ways that small to medium businesses can create compelling content for their customers to generate breakthrough business results. It can be very challenging to create good content for your brand that appeals to audience members. There are no standard rules because it’s every brand for itself. However, if your company would like some guidance to create appealing content for your Internet marketing ...

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Jun 10, 2014

Boost Sales With 7 Social Media Steps

When social media first hit the scene back in the early 2000s, no one would’ve guessed the power and heavy influence it would have in the advertising and marketing world. Today, social media marketing is absolutely vital to businesses as a way to reach out to customers. It’s a powerful and effective way to grow your brand awareness and your profits. If you haven’t put your business on social media sites yet, we would strongly recommend you ...

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Jun 9, 2014

Is PPC or SEO Better for Driving Traffic to Your Website?

Build it and they will come, right? Anyone who owns and manages a website understands that this is rarely the case. When it comes to driving traffic to your website, there are at least two major options: PPC ( pay-per-click marketing ) and SEO ( search engine optim ization ). For those who don’t know what PPC is, it refers to paying for traffic via advertising programs such as Google AdWords. Programs like these enable you to display ads in search ...

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Jun 9, 2014

Why Your Website Will Never Be Finished

We’ve got some news for you: Your company’s website will never be finished. If you believe you are completely finished with your website, then perhaps you’re not doing all you should with it. And this adds up to some good news because if you’re constantly updating your company’s site, you’ll develop an advantage over your competitors who aren’t. Here are three reasons why you should never stop improving your ...

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Jun 6, 2014

The Importance of Website Development in Internet Marketing

Today, pretty much everyone is online for various activities like shopping, job searching, etc. One of the best ways to reach your audience is through a website development . If you’re planning on taking your business online, hiring a professional website development company is probably your best option. These days, people start planning to make a purchase from your store even before you communicate with your potential clients. And it is all because ...

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Jun 6, 2014

The Basics of Content Marketing

In PR Daily’s article by Rebecca Scully, “Content Marketing Strategy’s Fabulous Five”, Scully outlines some general approaches to consider when it comes to choosing the right elements for your content marketing strategy. We’ll take a look at a few of them. Blog Writing Having your own blog that sits on your website is perfect collateral for driving traffic and showing expertise in your area. Your blog is a type of platform to ...

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Jun 5, 2014

Why Your Audience is Your Company’s Biggest Asset

When you think of the most vital asset for your company, what is it? Hopefully you would say your audience because it is your customers that ultimately determine the success of your company. Jayson DeMers, writer for MarketingLand.com, a daily blogging website for all things online marketing, wrote the article, “Why Your Audience Is Your Company’s Most Valuable Asset: Develop It”. In the column, DeMers discusses the importance of developing ...

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