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Nov 9, 2010

Google Instant Preview Search Puts An Emphasis On Good Web Design

I saw rumor of it months ago, but Google has announced today that previews are now a part of search results .  Each search result offers a magnifying glass icon that when clicked, displays a preview of the page. ( View full Google Preview search screenshot ) I think this is a fabulous feature for the user and it also plays into the hands of those who create well designed websites and content pages.  Not only does the searcher have a meta title ...

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Nov 5, 2010

Facebook & Small Business Marketing With The Buffalo Chamber

I enjoyed the opportunity to speak at the Buffalo Chamber Quarterly Luncheon this week on Facebook.  My presentation focused on small business using Facebook for marketing. Marketing Options & Best Practices Chamber members learned about the various ways to use Facebook to both market socially with deals and interaction as well as using direct advertising with Facebook ads.  My slides are embedded below. ...

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Nov 2, 2010

It’s Not One Presenter, It’s Hundreds – Twitter Changes Conferences

If you’ve been to a conference, workshop or presentation lately you’ve noticed.  If you haven’t been able to make it to an event you wanted to … you’ve noticed.  Twitter is buzzing with links, takeaways, highlights, photos and more everyday, from people at great events.  Twitter is making events better. Heads Down Is A Good Thing There was a time when a presenter would shudder at half the audience having their ...

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Nov 1, 2010

Web Design Project: Excel Mechanical

Five’s latest web design project is for Excel Mechanical, a Twin Cities plumbing and mechanical services company located in Watertown, MN.  Excel came to Five looking to renew their brand, redesign their website and focus on improving content and search engine rankings. A New Logo Design Here is the refreshed logo for Excel Mechanical. Website Redesign The website redesign focused on communicating the experience and ...

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Oct 24, 2010

Local University In Denver Was A Mile High With Success

The Local University series continues to pull off great Internet marketing events, with Denver being the latest. At each of the Local U stops I’ve been a part of, the information, attendees interaction and speakers seem to get better.  A cool aspect of Denver was having attendee’s coming from afar to get their local search goods from New Mexico, Arizona, Nebraska and even Japan. I’m not that surprised though when you consider the ...

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Oct 20, 2010

Local Search Study Shows Over 70% Of Consumers Start Online

Looking for a local business, service or product starts online for close to 3 out of every 4 consumers.  I’m guessing that number reported by a recent Local Search Usage Study isn’t alarming to consumers or business owners these days. What continues to be alarming for me is the number of businesses that lack correct information online, multiple sources to be found by and online marketing strategies (no matter how small they might be). Inc. ...

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Oct 19, 2010

Web Design Project: COMPAR

The latest Five Technology web design project is for COMPAR , a Minnesota technology and computer products reseller. New Web Design The old web design for COMPAR was out of date, lacked proper navigation and content structure.  The new web design focused on aligning best web practices with a design that represented their brand today and where they are headed in the future. Content pages, like their technology solutions page, were enhanced ...

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Sep 29, 2010

MIMA Summit 2010 Recap

I had the great opportunity to attend and speak at the Minnesota Interactive Marketing Association Summit over the past 2 days in Minneapolis.    The event featured Gary Vaynerchuk and Baratunde Thurston as keynotes and a couple dozen other great marketing and Internet minds from the Twin Cities and beyond. The event was rock solid and I enjoyed sessions on web analytics, content strategy, online community building, mobile and ...

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Sep 14, 2010

Searching For A Seminar: Great SEO & Local Search Events This Fall

If you are near Minnesota or Colorado you have the opportunity to take in some great search engine optimization and local search knowledge with two great search seminars scheduled.  I’m excited to be speaking at both of them and hope you make it out, learn and say hello! MIMA Summit 2010 – September 27th & 28th The Minnesota Interactive Marketing Association’s annual Summit is an event to be reckoned with.  I’m excited to ...

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Aug 26, 2010

Web Design Feedback: The Consumer Called

I had something happen this morning that has never happened in the 10+ years I’ve been designing and developing websites. I received a call from the client, of our client , to let us know how impressed and satisfied she was with their website.  Again, it wasn’t our client … it was the end-user of the website, a general consumer. Wow. Of course this is one person’s opinion, but the fact they took the time to locate that we had ...

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