20 Years Old 1995-2005
Jul 14, 2014

Avoiding a Website Redesign Failure

Mistakes are inevitable,  and we’re all human. We’ve all seen or heard about the horrors of a failed website redesign . Regardless of the size or scale of a website, any redesign may also face potential perils and mistake. One of the biggest dangers of a website redesign is losing existing customers because the user experience is not up to par. Of course, the larger the website, the greater this danger can become. However, even a smaller ...

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Jul 14, 2014

Why SEO is Necessary for Everyone

Greg Gifford, column writer for Moz Blog, discusses the importance and necessity to understand, learn, and how to do local SEO . If you’re marketing for a business or even working for a company, SEO matters to your local internet marketing and ultimately, your company’s success . If your company has a physical location, local SEO is absolutely necessary to utilize. Gifford provides us with a simple plan to help build SEO skills and fully ...

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Jul 11, 2014

Top 4 Mobile Marketing Mistakes

With 90 percent of American adults owning a cell phone and almost 60 percent owning a smartphone, the mobile marketing field is a force to be reckoned with. This is about 240 million people marketers can reach through mobile marketing efforts. Smartphones allow people to be constantly connected through social media and apps, which makes marketing blunders and fails very fast-moving stories. 60SecondMarketer.com provides fou­r mobile marketing mistakes that ...

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Jul 10, 2014

How Content Marketing is Like a Relay Race

Kelly Wrather, column writer for SearchEngineWatch.com provides an interesting approach how  content marketing is like running in a relay race. 1. Start With a Training Program Simply put, one does not typically up and run any type of race without doing some training. The same preparation is required to execute effective content marketing. Successful content is born out of a well-planned strategy. Map out your future content through an editorial ...

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Jul 9, 2014

6 Key Shifts in Thinking About Social Media

Do you ever wonder how businesses are using social media  marketing to grow their business? Whether they are concerned about declining Facebook reach? What platforms and strategies they intend to invest their time on? Donna Mortiz, column writer for Entrepreneur.com examines Social Media Examiner’s annual Social Media Marketing Industry Report after surveying over 2,800 marketers. The one undeniable message from the report is that marketers ...

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Jul 8, 2014

Conversion Optimization Guide for eCommerce Shopping Carts

eCommerce websites come in all shapes and sizes, but they do all have one thing in common: the shopping cart. For something that is so easy to do in real life, the online shopping experience is usually done poorly sometimes that there are too many shoppers turning away. What should your company be doing to increase conversions on your eCommerce site?  John Paul Maines, column writer for MarketingLand.com, a website on all things Internet marketing related, ...

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Jul 7, 2014

How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance

Call it organic marketing, call it inbound marketing or even content marketing — the practice of creating useful information to generate demand and attract an audience of buyers vs. buying ads to push messages out to them is one of the highest impact, low cost approaches to Internet marketing a business can take. The practice of optimizing content for better search visibility goes hand in hand with the broader approach of inbound marketing. SEO ...

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Jul 7, 2014

5 Steps to Execute a Site Redesign Without Compromising SEO

You’ve probably invested a ton of time and effort in your company’s SEO (Search Engine Optimization) strategy, and now your company dominates the rankings, however, your site is outdated. Here are five steps to ensure that you are able to successfully execute your site redesign without compromising months or possibly years of investment in SEO. Step 1: Evaluate Your SEO Strategy A site redesign is the perfect time to evaluate your SEO ...

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Jul 3, 2014

Why Marketers Should Consider Localized Mobile Marketing

Many marketers take their time when translating their website and collateral, such a webinars, brochures, or online videos. Those marketers are confident that English is the “language of business” and that even if a product is available internationally, an English-only voice will be enough to convince prospects to consider the product. However, according to the report “ Can’t Read, Won’t Buy “, research firm Common Sense ...

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Jul 2, 2014

Want to Be a Better Blogger? Embrace Structure

It’s no lie that blogging is a great  Internet marketing  and content marketing strategy to engage with your audience. What is the first step you take as you begin writing a blog post? Lots of people just like to start at the beginning — they stare down the blinking cursor until they’re suddenly inspired to write a clever introduction. However, this isn’t always the best way to start a blog post. Instead, it can be much better to ...

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