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Jun 23, 2014

How to Prepare for Your Content Audit

If you have experience performing content audits, you may understand how arduous it can be, the mental energy required, but also, the payoff. You’ve experienced the reward that comes with taking a hard look at the content that exists on your website (and maybe even the content that exists on competitor sites), bettering it, and creating a plan for the future. But if you’ve never performed an audit/examination on your content before, you’ll ...

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Jun 23, 2014

Benefits of Responsive Web Design and Your Company’s Marketing

We’re all familiar about responsive web design . But as a marketer, we are typically only focused on specific tasks such as creating content, developing email campaigns and updating social media networks. However, if you or your clients do not have a responsive design in place, then all of the Internet marketing strategies you implement will not bring the full potential of results. Today, over 60% of Internet access is made on a mobile device, and ...

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Jun 20, 2014

5 Tips to Creating a Successful Content Marketing Campaign

The phrase “content marketing” is all over the web these days. Content has become a mixture of many things: webinars, blog posts, videos, social network shares and more. If done right, a well-executed Internet marketing  campaign will yield considerable benefits for your business. Content marketing can be just what your brand needs to reach out to your audience and get them interested in your company. Marsha Collier, column writer for ...

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Jun 20, 2014

5 Myths of Social Media Marketing

Marketing twenty years ago was rather elementary: design-catchy billboards, mail-out flyers, TV and radio advertisements, etc. Consumers have now moved into the digital world, yet they still crave the attention of corporations they admire. However, many brands are still getting stuck on social media, and are failing to effectively utilize this channel. Scott Langdon of Higher Visibility makes an interesting comment on why businesses may struggle with ...

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Jun 19, 2014

The 4 Rules of Mobile Website Design

There’s no denying that mobile is the way your customer will connect with your business from this point moving forward. But since it’s still an upcoming tactic, web designs for smartphones and tablets are struggling to make their pages appealing and user friendly. 60SecondMarketer.com, a blogging website for all things marketing and website design, provides four basics you should keep in mind to enhance your mobile website design : ...

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Jun 18, 2014

The Quick Social Media Audit Everyone Can Do

Kevan Lee, column writer for Buffer.com, a blogging site about all things social media, asks us to examine our company’s presence on social media. It’s surprising how much we can learn from an examination of how we manage (or don’t manage) our online brand. Remember that social media marketing is one of the best, if not the best way to reach out to potential customers. Social Media Audits Matter for Everyone Maintaining your ...

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Jun 17, 2014

What Not To Have On Your Website

Attracting a customer is hard enough. Grabbing their interest and retaining them is even more difficult. It’s important to design your website so that user frustration is kept to a minimum, thereby maximizing customer retention. KISSmetrics.com provides some examples of what not to do when designing your website. Bad Navigation Nothing is more frustrating for a visitor than a website that’s hard to navigate. Complex or inconsistent ...

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Jun 16, 2014

5 Barriers to Break for Great Social Media Presence

If you’re planning to better your Internet marketing techniques, specifically through social media, it’s not always so easy. There are challenges for marketing teams to consistently excel with social media such as time constraints, too many responsibilities, budget, etc. However, there are ways to overcome five of the biggest barriers to social media marketing success, and we offer you some solutions so you don’t lose time muddling through ...

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Jun 16, 2014

How Much Content? Wrong Question.

Carlos Hidalgo, column writer for HubSpot.com, a website for all things inbound Internet marketing, describes the problems content marketers have when writing content for their marketing strategies. Many times, marketers often think to themselves, “How much do I need to “fuel” my marketing automation system?” However, Hidalgo believes the question in and of itself may be the wrong thing to ask. In 2014, ITSMA released a study showing ...

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Jun 13, 2014

5 Do’s for Dynamic Website Development

Experts in website design and development understand the importance of uniqueness, innovation and practical ideas for generating websites for clients. It’s no lie that marketing and advertising methods have taken an entirely new direction with the invention and progression of the Internet. One of the basic reasons behind this change is that not a large percentage of businesses have been shifted to online. Christian Smith, editorial writer for ...

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