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Jul 22, 2014

Using Google+ for Marketing

Neil Patel, co-founder and writer for KISSmetrics.com, discusses the benefits of businesses utilizing Google+ for their social media marketing . Google+ is a platform not to be ignored. If your business wants to be seen and heard, Patel highly suggests to create a profile for your business. With over 150 million active users, using Google+ can definitely help impact your search engine rankings in a good way, simply because its run by Google. Patel offers some ...

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Jul 21, 2014

Tips for Better Off SEO

Although we typically associate SEO (Search Engine Optimization) with on-site factors, such as meta tags and page content, off-site factors are equally important. Off-site factors such as backlinks continue to play a significant role in a page’s search engine rankings. Irresponsible tactics, however, have turned off-site SEO into a minefield of link penalties and backfire-prone schemes. Jason Ferguson, writer for Volusion.com provides a few tips for ...

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Jul 21, 2014

Benefits of Responsive Web Design for B2B Websites

With a recent mobile takeover of web surfing activities, it’s important and vital for B2B companies to conform to the trend. However, there’s still a large number of B2B sites that are still not doing anything for tablet or mobile device users. At the same time, traffic from mobile and tablet tends to be much lower than on B2C sites. It’s the biggest downfall for you company to have a poor user experience on your company’s website. It ...

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Jul 18, 2014

The Biggest PPC Advertising Mistakes

Doing PPC advertising can be very complex and focuses a lot of time and effort in order to be effective. Melissa Mackey, writer for SearchEngineWatch.com informs us that one of the biggest mistakes PPC advertisers make is not focusing on conversions, which is one of the fundamental factors and outcomes of PPC advertising. Even in 2014, where conversion tracking should be robust, many advertisers aren’t even focused on it at all. Mackey provides us ...

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Jul 18, 2014

Adapting Your Content Marketing for Different Devices

Today, the way we consume content is changing at a much faster pace than at any time in history. While there’s been quite a shift from print to digital, things have not stopped moving ever since. With the growth of mobile, and now tablet use, this altering of landscape is happening once again and adding a layer of complexity that businesses have never had to deal with before. Marketers have been discussing this “mobile” future for a ...

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Jul 17, 2014

The “Hamburger” Icon: Is It Even Helpful?

Eric Mobley, web designer and developer discusses the “ambiguous hamburger icon” and its mystery to users. To start off, the hamburger icon is a common icon used by designers to represent a hidden navigation menu when the user clicks on the icon. Although this hamburger icon is widely used by web designers believing that everyone automatically understands what it represents,  the icon lacks any relevance to any time of navigation menu. Many ...

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Jul 17, 2014

Responsive Web Design for Ranch Real Estate Company

Five Technology recently designed and implemented a responsive web design for Pfister Land Company , a premiere ranch real estate brokerage in Wyoming. Pfister was in a position that many companies find themselves in, it needed a new website design as its current website was outdated and difficult to manage. Pfister needed a website design that would showcase its premiere ranches and properties, an easy, yet robust way to update listings, and a ...

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Jul 16, 2014

eCommerce Website Essentials

In the United States, eCommerce sales are expected to reach over $434 billion by the end of the year. That’s a lot of dough, and this doesn’t even take into account the rest of the world. eCommerce is big business, and has been for a while now. While eCommerce sites were once treated with suspicion by internet users, it’s become as common as checking email. While I’m sure there are some internet users out there who have never made an ...

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Jul 16, 2014

5 Step LinkedIn Marketing Strategy for Your Business

If you’ve been wanting to increase your use of LinkedIn to boost your company’s visibility, find new leads, and create more business, here are some helpful tips. Mokina Jansen, writer for NetworkSolutions.com gives us a simple yet effective five step process for business to grow via LinkedIn. Along with other social media platforms, LinkedIn marketing can be just what your business needs to get noticed by other businesses. LinkedIn is the ...

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Jul 15, 2014

Advantages of Social Media Marketing for Your B2B Company

As more businesses start landing and controlling their own social media campaigns, it’s becoming more clear that if a company does not  utilize social media, they’re put at an extreme competitive disadvantage. Social media marketing has many advantages as it offers the immediacy and interactivity consumers want and anticipate. It can help to also intensify customer engagement, drive quality leads and produce higher ROI. However, many B2B ...

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